Latest Article
How Can PR Professionals Build a Rapport With Journalists?
PR and journalism go hand in hand, like a symbiotic relationship. Public Relations gets a bad rap from journalists as ‘spin doctors’ or ‘unable to be transparent for whatever reason.’ That’s not entirely true. That would depend on which niche you would work in as a PR professional. Be it in government, not-for-profit, etc. There…
The Playbook to Recover From a Damaged Image
Most of us have an image we want to uphold in a daily context. We have standards of how we want people to see us, and we reflect judgements and…
What Your Resumé Says About Your Communication Skills
After spending a year applying for communications jobs, I’ve realized that your resumé isn’t just a list of what you’ve done—it shows how well you communicate. These skills are especially…
What the Public Thinks About Public Relations
The media has consistently depicted public relations negatively over many years, shaping public perceptions and influencing how credible and valuable the profession is seen by society. According to second-level agenda-setting…
Humour in PR: A Growing Necessity?
The speed of meme marketing is crucial than ever to stay relevant. Today, brands must navigate a landscape where meme marketing is not just a trend but a vital strategy…
What Can Brands Afford: PR or Crises?
In today’s world, where news travels faster than air, brand reputation has become the most important factor in maintaining a long-term stance in the market. Businesses are constantly struggling to…
Networking Roadmap for Comms Pros in Canada
Networking is a vital skill in any industry, but for communications professionals in Canada, it’s not just about making connections – it’s about building a sustainable career community. And, as…
Brand Collaboration and Storytelling
How do you tell a story of a brand-new product that fits a theme or personifies the brand? It’s interesting to see influencers integrate storytelling with brands they know and…
I Don’t Know Her: How to Gain Trust With New Clients
“You’re not Lee!” I get this every day. Of course, I am not Lee. Fortunately for the people looking for her, I have most of the same industry knowledge. Unfortunately…
The Power of Communication and PR in Driving Social Change: Behind the #HelpUsRise 2024 Campaign
When I first heard about the Canadian Center for Women’s Empowerment (CCFWE) and its HelpUsRise campaign, I immediately thought of the countless stories I’d heard from friends and colleagues—stories of…
Maximizing Social Media Engagement: The Role of Eye-Catching Visuals in PR
Social media is one of the most powerful tools for building a brand’s reputation, engaging with audiences, and sharing key messages. However, with so much content competing for attention, PR…
Michael Cera…Ve???
Michael Cera and CeraVe are two names you never thought you’d hear in the same sentence, right? Well, except for the “Cera” part, of course. And yet, this unlikely pairing…
Ratan Tata: A Legacy of Purpose and Empathy
“Success is not measured by the position you hold, but by the impact you have on others.” These words from Ratan Tata capture the essence of his life and leadership.…
