Latest Article
How Can PR Professionals Build a Rapport With Journalists?
PR and journalism go hand in hand, like a symbiotic relationship. Public Relations gets a bad rap from journalists as ‘spin doctors’ or ‘unable to be transparent for whatever reason.’ That’s not entirely true. That would depend on which niche you would work in as a PR professional. Be it in government, not-for-profit, etc. There…
How not to network: Or, why Rick Mercer doesn’t want to hear from me
A tale as old as dial-up You’re probably sick of articles pitting Baby Boomers against Millennials, but too bad because here’s another. When you are a newcomer in your field,…
Mastering Influencer Marketing
Influencer marketing has become a powerful tool for brands to connect with their target audience. By leveraging the reach and influence of social media personalities, businesses can significantly enhance their…
Web Design Knowledge for PR Professionals
As PR practitioners and communication professionals, understanding the fundamentals of web design can elevate the impact of your strategies and enhance engagement with your audience. This article aims to shed…
Elevating Inclusivity: Crafting Accessible Social Media Content
Creating inclusive digital content is no longer a courtesy—it’s a responsibility. With the digital world becoming increasingly visual, ensuring everyone can engage with your content, including the estimated 285 million…
Top 10 PR & Marketing Podcasts: A Must-Listen for PR Professionals
Podcasts have quickly become one of the most consumed forms of media, especially among professionals looking to learn on the go. This is particularly true for those in the public…
Shaping the narrative: PR and generative AI
Today, one of the pivotal points of evolution in PR and communications is the realm of Generative Artificial Intelligence (AI). As a PR professional, understanding and effectively communicating the implications…
A PR deep dive: The Sandoval-Leviss affair fallout on Vanderpump Rules
The unfolding affair between Tom Sandoval and Raquel Leviss on the popular show Vanderpump Rules provides an interesting case study into reality TV’s public relations world.
My journey to Guatemala: A PR perspective
Using PR to Make a Difference This past February, I and 13 other Durham College (DC) Faculty of Media, Art and Design students, plus two DC faculty members, embarked on a journey…
What I wish PR folks better understood about graphic design
It is no secret that graphic design and public relations go hand in hand. They are two distinct but interconnected fields that often work together to create effective communication strategies…
Talk with your people: The value of investing in internal communications
I was sitting through another hybrid town hall meeting where the company leadership excitedly told employees in multiple countries that their newest product was a great hit with clients. ‘What…
A love-hate relationship with my CP Stylebook
Is it President or president? Is it 15 or fifteen? Is it donut or doughnut? If you’ve ever had to deal with the Canadian Press Stylebook, you know the struggle. The…
It’s me, anxiety. I’m the problem; it’s me.
Anytime I sit down to do anything important – or even when I start to think about doing something I need to do – I am halted by anxiety. It…
