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How Can PR Professionals Build a Rapport With Journalists?
PR and journalism go hand in hand, like a symbiotic relationship. Public Relations gets a bad rap from journalists as ‘spin doctors’ or ‘unable to be transparent for whatever reason.’ That’s not entirely true. That would depend on which niche you would work in as a PR professional. Be it in government, not-for-profit, etc. There…
The social media crisis survival guide
Social media presents significant challenges, including the potential for crises to unfold and escalate – in real-time, rapidly. In such situations, a comprehensive strategy plays a crucial role in managing…
Climbing mountains, not counting years
Anyone who has ever made their way up a hill knows that the way down is the easier, more exciting, and downright more enjoyable part of the journey.
Media relations: Trust the process
You can take a horse to water, but you can’t make it take advantage of free publicity on a major television network. OK, that’s not really the saying, but it…
The essential lens of inclusion, diversity, equity, and accessibility (IDEA) in professional communication
Today’s world is a constantly shifting kaleidoscope of cultures, languages, backgrounds, and abilities. Recognizing and adapting to this diverse environment is vital in the business landscape.
Navigating Pride Month: Genuine engagement or performative allyship?
From rainbow logos to themed product lines, companies have embraced the opportunity to publicly support the 2SLGBTQ+ community. However, the critical question arises: Are these gestures genuine endorsements of 2SLGBTQ+…
Crisis communication management: The ultimate business lifeline in unprecedented times
Let’s dissect the importance of crisis communications management and its role in sustaining businesses through tumultuous times.
