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How Can PR Professionals Build a Rapport With Journalists?
PR and journalism go hand in hand, like a symbiotic relationship. Public Relations gets a bad rap from journalists as ‘spin doctors’ or ‘unable to be transparent for whatever reason.’ That’s not entirely true. That would depend on which niche you would work in as a PR professional. Be it in government, not-for-profit, etc. There…
Revolutionized Film Marketing – Deadpool & Wolverine
Deadpool and Wolverine have risen in popularity, boasting 78 percent rating on Rotten Tomatoes. Their R-rated content brings a fresh approach to film marketing and public relations to the next…
Deep Dive into PR Campaign Wins for 2024: Insights and Lessons
A public relations campaign is a strategic communication process that builds a mutually beneficial relationship between an organization and its clients. It aims to achieve specific objectives such as promoting…
The Impact of Social Media on Public Relations
Over the past 10 years, social media has unquestionably changed the public relations (PR) environment by providing new channels for interaction, narrative, and brand development. Thanks to the digital revolution,…
The Intersection of Public Relations and Mental Health
Public relations is known for its high expectations, tight deadlines, and constant pressure to perform. Professionals often juggle multiple clients, manage crises, and ensure positive media coverage. While the excitement…
The MTV Video Music Awards 2024: The Impact on Artists and Their PR Strategies
On September 11, 2024, MTV hosted the 40th Music Video Awards (VMAs) live from UBS Arena. The VMAs honour the best music videos, songs, and artists by categories. This year,…
My Controversial Take on Controversy
Humanity has taken huge steps to right history’s long list of wrongs. With that, we enter the age of accountability. As a society, we are standing up to prejudice and…
What is pitch slapping?
Picture this: You attend a networking event and find someone who will be a great person to connect with. You let down your guard and start a conversation with them,…
Navigating Depression: My Struggles with Bipolar II and Finding My Way Back
It’s taken me a while to find the words for this, and even now, I’m not sure I have the perfect ones. But I’m going to try. For over a…
Influencer Marketing is Bigger Than You Think…
“What is this whole talk about influencers? Why is it such a big thing? Who exactly are they influencing?” These questions are common among those, including myself, who may be…
Are Brand Advocates The New Influencers?
With the rise of social media and content creation, influencer marketing has seen intense growth. Today, there are over 250 million active creators globally. However, more and more brands and…
Public Speaking Between the Art and Theory
“Public speaking isn’t an optional extra for the few. It’s a core skill for the 21st century. It’s the most impactful way to share who you are and what you…
Old is Gold
There are things we need to remember from the ancient PR industry that will help us stay grounded in the current industry. From the ancient Roman times to the first…
