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Feel the Brand: Why Sensory Marketing is Changing the Customer Experience
Let’s say we are playing a rapid-fire game, and you have to tell me the first thing that comes to your mind when I say a word. First word: Coca-Cola. I’m assuming you think of that ‘pshhttt’ sound, that red and white logo, or maybe just the taste of it. Second word: Rhode lip gloss.…
How PR Completely Changed My Perspective About The World
As someone who has been around for almost three decades, I was convinced I knew too much — the good, the bad and the ugly. The newest trends, the best…
Music Marketing: How To Support and Show Love To Independent Artists?
Music is a love language, much like crafting a playlist. It’s a delicate art of finding a hidden gem while crate digging to a point where it’s about finding the…
New Year, Same Old PR?
It may be a new year but it’s no ‘New Me’ for Miss PR. With a focus on continuing to build on the momentum of her past successes while embracing…
Sponsorship Acquisition for Non-Profit Events: A Strategic Roadmap
Securing sponsorship is nothing less than the lifeline of a successful non-profit event. This is because it not only transforms an event into an exceptional communication mechanism but also provides…
Breaking into Tech PR: Tech Builds It, PR Sells It!
Who is a tech PR? I would compare a tech PR professional to a life coach for gadget and tech companies, guiding them toward their goal of connecting with their…
Who to Follow: The Must-Follow People & Organizations for PR & Comms Pros (Part 1)
Welcome to Part 1 of our five-part series on who you should follow in PR and communications. Let’s face it, our industry is one that’s constantly changing, so staying ahead…
One Step Forward, Three Steps Back: How the Classroom Differs From the School of Life
This month, I’d like to talk about the differences between organizing a communications event in college versus out in the wild. Enough for you When I was in college studying…
Fast-Fashion Giants: Their Marketing and Role in E-Commerce
I think it’s safe to say that almost everyone is familiar with e-commerce giants like SHEIN and Temu. They’re both known for their incomprehensibly large catalogue of items and their…
2025 Federal Election: How to navigate the rocky and chaotic election year?
To say 2025 has kicked off with a rocky start in the political world would be an understatement. Early on, Prime Minister Justin Trudeau announced to the nation that he…
Networking done? What next?
In my previous article, Networking Roadmap for Comms Pros in Canada, I shared my tried-and-tested tips that have been my go-to strategies for the past five years. These practices, carefully…
Avoiding Performative Activism this Black History Month
As we enter another Black History Month, we need to take a moment and reflect on our actions and intentions. While it’s crucial to acknowledge and celebrate the contributions and…
Designing for Crisis Communication: A Graphic Designer’s Role in High-Stakes Moments
A crisis can strike any organization at any time. Whether it’s a data breach, a product recall, or a public relations misstep, how a brand communicates during these moments is…
