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Feel the Brand: Why Sensory Marketing is Changing the Customer Experience
Let’s say we are playing a rapid-fire game, and you have to tell me the first thing that comes to your mind when I say a word. First word: Coca-Cola. I’m assuming you think of that ‘pshhttt’ sound, that red and white logo, or maybe just the taste of it. Second word: Rhode lip gloss.…
The PR Dilemma: Is a Postgraduate Qualification Worth It?
Public relations (PR) is an exciting and dynamic industry with multiple entry paths. In Canada, many aspiring PR professionals pursue a postgraduate diploma or certificate in PR before entering the…
The Power of Colour: Bridging Accessibility in Communication
Introducing a new dimension In the realm of communication, there is a timeless emphasis on enhancing effectiveness through the art of message framing. This art involves structuring discussions to shape…
Slaying the Algorithm: Conquering the Beast of Social Media
Social media has become an integral part of our lives, whether we like it or not. It shapes the way we connect with each other, how we share information, and…
A Guide to Adding Images to Your Website or Blog
As a communications professional, you’ll often find yourself tasked with adding content to websites. A significant part of this responsibility is knowing how to appropriately use images – an aspect…
Mental Health and PR: My journey
Why, hello there! Allow me to introduce myself formally. I’m Matisse Hamel-Nelis, the founder and podcast host of PR & Lattes, and I live with Bipolar Type 2 and Borderline Personality…
How not to network: Or, why Rick Mercer doesn’t want to hear from me
A tale as old as dial-up You’re probably sick of articles pitting Baby Boomers against Millennials, but too bad because here’s another. When you are a newcomer in your field,…
Mastering Influencer Marketing
Influencer marketing has become a powerful tool for brands to connect with their target audience. By leveraging the reach and influence of social media personalities, businesses can significantly enhance their…
Web Design Knowledge for PR Professionals
As PR practitioners and communication professionals, understanding the fundamentals of web design can elevate the impact of your strategies and enhance engagement with your audience. This article aims to shed…
Elevating Inclusivity: Crafting Accessible Social Media Content
Creating inclusive digital content is no longer a courtesy—it’s a responsibility. With the digital world becoming increasingly visual, ensuring everyone can engage with your content, including the estimated 285 million…
Top 10 PR & Marketing Podcasts: A Must-Listen for PR Professionals
Podcasts have quickly become one of the most consumed forms of media, especially among professionals looking to learn on the go. This is particularly true for those in the public…
Shaping the narrative: PR and generative AI
Today, one of the pivotal points of evolution in PR and communications is the realm of Generative Artificial Intelligence (AI). As a PR professional, understanding and effectively communicating the implications…
A PR deep dive: The Sandoval-Leviss affair fallout on Vanderpump Rules
The unfolding affair between Tom Sandoval and Raquel Leviss on the popular show Vanderpump Rules provides an interesting case study into reality TV’s public relations world.
