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Feel the Brand: Why Sensory Marketing is Changing the Customer Experience
Let’s say we are playing a rapid-fire game, and you have to tell me the first thing that comes to your mind when I say a word. First word: Coca-Cola. I’m assuming you think of that ‘pshhttt’ sound, that red and white logo, or maybe just the taste of it. Second word: Rhode lip gloss.…
My journey to Guatemala: A PR perspective
Using PR to Make a Difference This past February, I and 13 other Durham College (DC) Faculty of Media, Art and Design students, plus two DC faculty members, embarked on a journey…
What I wish PR folks better understood about graphic design
It is no secret that graphic design and public relations go hand in hand. They are two distinct but interconnected fields that often work together to create effective communication strategies…
Talk with your people: The value of investing in internal communications
I was sitting through another hybrid town hall meeting where the company leadership excitedly told employees in multiple countries that their newest product was a great hit with clients. ‘What…
A love-hate relationship with my CP Stylebook
Is it President or president? Is it 15 or fifteen? Is it donut or doughnut? If you’ve ever had to deal with the Canadian Press Stylebook, you know the struggle. The…
It’s me, anxiety. I’m the problem; it’s me.
Anytime I sit down to do anything important – or even when I start to think about doing something I need to do – I am halted by anxiety. It…
The social media crisis survival guide
Social media presents significant challenges, including the potential for crises to unfold and escalate – in real-time, rapidly. In such situations, a comprehensive strategy plays a crucial role in managing…
Climbing mountains, not counting years
Anyone who has ever made their way up a hill knows that the way down is the easier, more exciting, and downright more enjoyable part of the journey.
Media relations: Trust the process
You can take a horse to water, but you can’t make it take advantage of free publicity on a major television network. OK, that’s not really the saying, but it…
The essential lens of inclusion, diversity, equity, and accessibility (IDEA) in professional communication
Today’s world is a constantly shifting kaleidoscope of cultures, languages, backgrounds, and abilities. Recognizing and adapting to this diverse environment is vital in the business landscape.
Navigating Pride Month: Genuine engagement or performative allyship?
From rainbow logos to themed product lines, companies have embraced the opportunity to publicly support the 2SLGBTQ+ community. However, the critical question arises: Are these gestures genuine endorsements of 2SLGBTQ+…
Crisis communication management: The ultimate business lifeline in unprecedented times
Let’s dissect the importance of crisis communications management and its role in sustaining businesses through tumultuous times.
