Latest Article
Feel the Brand: Why Sensory Marketing is Changing the Customer Experience
Let’s say we are playing a rapid-fire game, and you have to tell me the first thing that comes to your mind when I say a word. First word: Coca-Cola. I’m assuming you think of that ‘pshhttt’ sound, that red and white logo, or maybe just the taste of it. Second word: Rhode lip gloss.…
Mastering the Art of Media Mates: Your Secret Sauce to PR Success
In public relations, establishing and nurturing strong media connections is crucial. Whether you’re just starting out or have years of experience, understanding the nuances of media relations can significantly enhance…
Is a TikTok Ban Looming? How to Future-Proof Your Social Media and Creator Strategies
TikTok has been the talk of the town for years now; loved by Gen Z, feared by competitors, and a source of endless debate for lawmakers. While its ability to…
Academic Papers Deserve Their Own PR
Have you burned the midnight oil for your academic research paper or thesis submission? The answer would be a tiring yes! But what about these exhausting thoughts? Imagine you did…
Finding My Voice: Overcoming Public Speaking in PR
Public speaking used to terrify me. The idea of standing in front of an audience, pitching ideas, or presenting campaigns felt overwhelming. Working in another country and communicating in a…
Film Festival Wrap 2024
Prestigious film festivals in the world, known as the “Big Five,” are (listed chronologically according to the date of foundation) – Venice, Cannes, Berlin (the original Big Three), Toronto, and…
Academy Awards & Films: How Film Marketing Has Changed Over The Years?
The Oscar for Best Overall Film goes to… Marketing. The 97th Academy Awards will be presented at the Dolby Theater on Sunday, March 2, 2025. It is one of the…
Perfection Will Drive You Crazy
I’ve never thought that perfectionism is a bad thing. I appreciate when others strive for order, and strive for perfection in the things they do. I generally strive for the…
Public Relations and Environmental Sustainability
Environmental sustainability has changed from being a specialized issue to a worldwide necessity in the twenty-first century. Organizations in every industry feel more and more pressure to act ethically as…
From Trends to Timeless: Why Branding Should Always Come First
In the dynamic world of social media marketing, a trend evolves into something new every hour or even every minute. It is really easy for organizations and people to get…
Ariana Madix in 2024: PR and Transformations
Ariana Madix has been under the spotlight many times since leaving behind the scandal and relationship she shared with co-reality star from Vanderpump Rules, Tom Sandoval. She has become an…
Billie’s ‘Hit Me Hard And Soft’ Tour: Talk About Positive Messaging!
Billie Eilish took the stage again in late September for a world tour of her chart-topping album, Hit Me Hard And Soft. Canada had the privilege of hosting the tour’s…
Hindsight is 20/20: How the ‘It Ends With Us’ Scandal Unraveled
Oh, how the tables have turned! When I first closed my article in August, I wrote, “Justin will win the moral high ground unless something substantial and concrete can be…
