Latest Article
How Can PR Professionals Build a Rapport With Journalists?
PR and journalism go hand in hand, like a symbiotic relationship. Public Relations gets a bad rap from journalists as ‘spin doctors’ or ‘unable to be transparent for whatever reason.’ That’s not entirely true. That would depend on which niche you would work in as a PR professional. Be it in government, not-for-profit, etc. There…
Finding My Footing Again in the Communications Industry Post Workplace-Trauma
In my previous article about workplace harassment, I was moved by the number of messages I received from my friends, acquaintances and even strangers who shared similar experiences. Many, prominently…
A Proofreading Pitfall
Ah, proofreading and peer editing. Every writer’s least favourite part of completing a piece of work. Or, at least, it’s my least favourite part. Do you mean to tell me…
Sports PR and The Lack of Visibility In Public Relations Programs
When I enrolled in Centennial College’s public relations program in Winter 2023, I was excited and nervous to enter a new chapter in my future career. I was doing well…
The Art of Self-PR
PR agencies are experts at creating compelling narratives for their clients, but the challenge changes when it comes to their own public relations. In an industry as competitive as PR,…
The impact of influencer marketing
N.B. AI wrote a significant portion of this article. Influencer marketing has become a potent tool in the digital age for brands looking to engage with their target markets. Influencers…
Five Lessons I Learned from Experience as a Communications Manager During Times of Turbulence
As a communications and PR manager, I’ve witnessed various disruptions—from complete crises to emerging issues and risks in their pre-crisis modes. Whether it’s a large corporation or a start-up, companies…
PR Lessons We Can Glean From Michelle Obama’s “Becoming”
I acknowledge that I am part of a group that often does activities late. When everyone else has already done them, when time has long passed, here I am, now…
Fake News: A Warning and Reminder
Fake news isn’t news to us… but it is becoming a serious problem. The Government of Canada recently released the 2024 report Disruptions on the Horizon, which is a document…
Barbie and Inclusivity: A Step Forward, But With Room for Growth
Could Mattel’s new line of Barbie dolls signal a shift toward greater inclusivity? The introduction of Blind Barbie and a collection celebrating Olympic athletes shows their commitment to representation and…
How to Make Yourself Newsworthy
Have you ever wondered why some stories make the front pages while others barely create a blip on the radar? Is it all about plain luck, or is there some…
That’s far enough: Why do far-right political parties want to be called something else?
The BBC news service recently reported that far-right political parties in France and other countries did not want to be called “far-right.” This made me reflect on why political communicators…
The ABCs of Analytics
It’s (almost) fall, and we’re heading back to school! What better time to review our ABCs? Well, of analytics, that is! Analytics? What Are Those? Let’s face it: data can…
