Category: Advertising and Marketing

The Rise and Worth of Platform Businesses: Harnessing FOMO for Growth

By Sheetal Chaudhary on July 22, 2024

How many times have you bought things you don’t need but still bought them because you couldn’t resist? You’re not alone. We’ve all been there, filling our carts with items…

The Rise and Worth of Platform Businesses: Harnessing FOMO for Growth - Read Post
A woman is looking at their phone while sitting on the couch. Her hand it on her face as she winces knowing that she's missing out on something fun.

PR & Advertising: How They Work Together

By Mckayla White on March 11, 2024

Brands are everywhere; some you love, some you hate, and some you feel indifferent about. But why is that? What makes you remember some and forget others? Well, the answer…

PR & Advertising: How They Work Together - Read Post
A computer-generated illustration of a social media post with a megaphone coming out, symbolizing it amplifying the message.

PR & Advertising: What’s the Difference? 

By Mckayla White on February 12, 2024

Some might say that public relations and advertising are the same – those people are wrong. While PR and advertising have many similarities and often bounce off each other, they…

PR & Advertising: What’s the Difference?  - Read Post
A young Black man wearing all yellow is shouting into a megaphone on a yellow background.