Category: Brand Management

From Trends to Timeless: Why Branding Should Always Come First

By Dazy Dazy on January 5, 2025

In the dynamic world of social media marketing, a trend evolves into something new every hour or even every minute. It is really easy for organizations and people to get…

From Trends to Timeless: Why Branding Should Always Come First - Read Post
On a blue background sits three wooden blocks. each with a word in black that read, 'Build your brand.'

What is Brand Recall Value and Why Does It Matter

By Amrit Shanmuga Sundara Raja on December 9, 2024

Which brand comes to mind when I say “coffee”? Tim Hortons? Or Starbucks? Either way, you are reminded of a brand because it stays in your mind. Brand recall is…

What is Brand Recall Value and Why Does It Matter - Read Post
On a dark teal background sit coloured letter blocks. In red, the blocks read. 'Build Your' and in yellow blocks, it reads, 'Brand.'

Highlighting the Unsung Heroes: A Molson Canadian Case Study

By Josh Clarke on August 26, 2024

The Olympics and the Super Bowl have more in common than the usual person would think; no, it’s not the controversial calls (however, there were some questionable decisions made by…

Highlighting the Unsung Heroes: A Molson Canadian Case Study - Read Post
A Molson Canadian ad featuring nine parents of Canadian Olympic athletes. The parents are divided into two groups - the one the left are wearing red track suits while the ones on the right are wearing white and red ones. The text overlay reads, "They gave their kids everything. We gave them an endorsement deal."

From Meh to Whoa! Tips to Boost Your Brand Awareness

By Muskaan Khanna on August 19, 2024

Today, having a solid brand is essential. Brand awareness is necessary for customers to get there in the first place, increasing credibility and ultimately driving sales; it can take your…

From Meh to Whoa! Tips to Boost Your Brand Awareness - Read Post
The logo for Wendy's.

A Guide To Selecting The Perfect Brand Ambassador

By Jasmine Flahat on July 29, 2024

A brand ambassador’s role is pivotal to building a strong brand culture and image. These ambassadors hold a considerable influence over public perception due to their direct association with the…

A Guide To Selecting The Perfect Brand Ambassador - Read Post
A close-up of Roger Federer as he's about to play tennis. He's wearing a Nike-branded headband and white shirt.

The Role of Events in Building Brand Identity

By Algairén Artiaga on July 29, 2024

Creating a distinct and memorable brand identity is essential in today’s crowded marketplace. One powerful way to achieve this is through hosting events. Events offer unique opportunities to showcase your…

The Role of Events in Building Brand Identity - Read Post
Three women huddle and connect on their phones while at an event.

A Deep Dive on Freebie PR

By Mckayla White on April 29, 2024

Who doesn’t love free stuff? I know I do.  We all know companies send out PR packages to creators all the time (even to super small creators, so get on…

A Deep Dive on Freebie PR - Read Post
A hand holds out a light orange-coloured Stanley tumbler in front of a window.

Small Steps, Big Impact: Sustainable Branding for Small Businesses

By Amrit Kaur on January 29, 2024

“If your idea is exceptional, then commercialize it.” It takes courage to step forward in bringing your idea to life, especially for those who don’t have a viable financial backup.…

Small Steps, Big Impact: Sustainable Branding for Small Businesses - Read Post
A woman smiles as she puts an open sign on the door of her business.

Generating Word of Mouth Offline

By Laura Joly on October 16, 2023

In today’s digital age, it’s easy to get caught up in the whirlwind of online marketing, social media campaigns, and email newsletters. However, one of the most powerful and often…

Generating Word of Mouth Offline - Read Post
A pinned piece of white paper with the handwritten words, "Word of Mouth."