Category: Brand Management
From Trends to Timeless: Why Branding Should Always Come First
In the dynamic world of social media marketing, a trend evolves into something new every hour or even every minute. It is really easy for organizations and people to get…

What is Brand Recall Value and Why Does It Matter
Which brand comes to mind when I say “coffee”? Tim Hortons? Or Starbucks? Either way, you are reminded of a brand because it stays in your mind. Brand recall is…

Highlighting the Unsung Heroes: A Molson Canadian Case Study
The Olympics and the Super Bowl have more in common than the usual person would think; no, it’s not the controversial calls (however, there were some questionable decisions made by…

From Meh to Whoa! Tips to Boost Your Brand Awareness
Today, having a solid brand is essential. Brand awareness is necessary for customers to get there in the first place, increasing credibility and ultimately driving sales; it can take your…

A Guide To Selecting The Perfect Brand Ambassador
A brand ambassador’s role is pivotal to building a strong brand culture and image. These ambassadors hold a considerable influence over public perception due to their direct association with the…

The Role of Events in Building Brand Identity
Creating a distinct and memorable brand identity is essential in today’s crowded marketplace. One powerful way to achieve this is through hosting events. Events offer unique opportunities to showcase your…

A Deep Dive on Freebie PR
Who doesn’t love free stuff? I know I do. We all know companies send out PR packages to creators all the time (even to super small creators, so get on…

Small Steps, Big Impact: Sustainable Branding for Small Businesses
“If your idea is exceptional, then commercialize it.” It takes courage to step forward in bringing your idea to life, especially for those who don’t have a viable financial backup.…

Generating Word of Mouth Offline
In today’s digital age, it’s easy to get caught up in the whirlwind of online marketing, social media campaigns, and email newsletters. However, one of the most powerful and often…
