Barbie and Inclusivity: A Step Forward, But With Room for Growth
September 3, 2024Could Mattel’s new line of Barbie dolls signal a shift toward greater inclusivity? The introduction of Blind Barbie and a…
That’s far enough: Why do far-right political parties want to be called something else?
September 3, 2024The BBC news service recently reported that far-right political parties in France and other countries did not want to be…
Highlighting the Unsung Heroes: A Molson Canadian Case Study
August 26, 2024The Olympics and the Super Bowl have more in common than the usual person would think; no, it’s not the…It Ends with Us: When behind-the-scenes drama overtakes your narrative
August 19, 2024Content Warning: Domestic abuse is referred to in this article, as it is a topic in the book and film…Paris Using Social Media to Reignite Olympic Interest
August 19, 2024Every four years, the Summer Olympics takes center stage, and in 2024, Paris rolled out the red carpet for over…Where PR meets thrifting: A case study of Value Village and The Salvation Army
August 12, 2024As a 25-year-old who follows a lot of sustainability influencers on Instagram, I naturally view things through that lens. Even…The Hilarious Missteps of Movie Promotions: A Case Study on How It Went Wrong and How It Could Have Been Better
August 5, 2024Movie promotions are critical in the world of entertainment. A successful promotional campaign can generate significant buzz, drive massive box…Rare Beauty: A Look Into Its Influencer Marketing Strategy
July 22, 2024While browsing online for interesting PR courses to broaden my knowledge a few weeks ago, I stumbled upon a topic…Unlocking PR Magic: Wicked’s Strategic Brand Collaborations and Cross-Promotions Revealed
July 15, 2024The highly anticipated movie Wicked's upcoming release involves more than just creating the visually stunning film. It showcases a successful…Lights, Camera, PR! How Celebs Keep the Buzz Alive
July 15, 2024Alright, let's talk about the real MVPs of staying in the spotlight: Celebrities and their epic PR game. Whether they're…
