Category: Crisis management
The Playbook to Recover From a Damaged Image
Most of us have an image we want to uphold in a daily context. We have standards of how we want people to see us, and we reflect judgements and…
What Can Brands Afford: PR or Crises?
In today’s world, where news travels faster than air, brand reputation has become the most important factor in maintaining a long-term stance in the market. Businesses are constantly struggling to…
My Controversial Take on Controversy
Humanity has taken huge steps to right history’s long list of wrongs. With that, we enter the age of accountability. As a society, we are standing up to prejudice and…
Five Lessons I Learned from Experience as a Communications Manager During Times of Turbulence
As a communications and PR manager, I’ve witnessed various disruptions—from complete crises to emerging issues and risks in their pre-crisis modes. Whether it’s a large corporation or a start-up, companies…
That’s far enough: Why do far-right political parties want to be called something else?
The BBC news service recently reported that far-right political parties in France and other countries did not want to be called “far-right.” This made me reflect on why political communicators…
Crisis Schmisis: How Brands Keep Calm and Carry On
In today’s hyperconnected world, where information spreads like wildfire across various digital platforms, reputation management has become a very important aspect of public relations. A brand’s reputation is its most…
Back to Basics: My Reaction to High-Profile Flubs
Hot take: I’m good at what I do. I love seeing people doing excellent work in our industry— I know how hard they work to achieve excellence. It’s also why…
The Tylenol Case Study: A Masterclass in Crisis Communications
When we think about crisis communications, few events stand out as starkly as the 1982 Tylenol crisis. A tragedy that could have annihilated a trusted brand instead became a landmark…
A PR deep dive: The Sandoval-Leviss affair fallout on Vanderpump Rules
The unfolding affair between Tom Sandoval and Raquel Leviss on the popular show Vanderpump Rules provides an interesting case study into reality TV’s public relations world.
Crisis communication management: The ultimate business lifeline in unprecedented times
Let’s dissect the importance of crisis communications management and its role in sustaining businesses through tumultuous times.
