Category: IDEA

Barbie and Inclusivity: A Step Forward, But With Room for Growth

By Meagan Poole on September 3, 2024

Could Mattel’s new line of Barbie dolls signal a shift toward greater inclusivity? The introduction of Blind Barbie and a collection celebrating Olympic athletes shows their commitment to representation and…

Barbie and Inclusivity: A Step Forward, But With Room for Growth - Read Post
Lucy Edwards, disability activist and broadcaster, smiles as she holds up the new Blind Barbie.

What to Expect When You’re Expecting to Share Your Company’s Values 

By Afrika Nieves-Bentley on July 22, 2024

“Why are we allowing ourselves to get worked up over whether giant, multi-national corporations are pro-gay or have traditional American values? Corporations have but one value: shareholder value. Let’s stop…

What to Expect When You’re Expecting to Share Your Company’s Values  - Read Post
A collage of two images, with the one on the left being of Dylan Mulvaney taken on a red carpet, and the other being of a Budweiser bottle.

Unmasking Silent Racism: The Stealthy Saboteur of Authentic Inclusion

By Sameeksha Dandriyal on July 22, 2024

Being an immigrant, racialized minority person living in North America is never a cakewalk. There is always an unsaid fear of not fitting in or not being good enough that…

Unmasking Silent Racism: The Stealthy Saboteur of Authentic Inclusion - Read Post
A Black man sitting at a table with his head in their hands, while his Caucasian colleagues stare and whisper.

Corporate Pride: A Double-Edged Sword for the 2SLGBTQIA+ Community

By Mckayla White on July 8, 2024

Last month was Pride Month! And with Pride Month comes corporate Pride, also known as rainbow capitalism. Corporate Pride is when companies celebrate Pride Month—also labelled as rainbow-washing, the strategic…

Corporate Pride: A Double-Edged Sword for the 2SLGBTQIA+ Community - Read Post
A group of diverse people holding rainbow Pride flags as they lean against a yellow wall.

Culture’s Impact on Communication

By Algairén Artiaga on May 21, 2024

Communication is fundamental to human interaction, serving as the first principle for relationships, collaboration, and understanding. However, the way individuals communicate is deeply influenced by the culture they belong to.…

Culture’s Impact on Communication - Read Post
Multicoloured construction paper hands around a construction paper globe.

The Imperative of Accessible Design in PR Communications: A Graphic Designer’s Perspective

By Emily Jenkins on February 26, 2024

With information flowing seamlessly across various platforms, the importance of accessible design cannot be overstated, particularly for professionals in public relations. As a graphic designer, I’ve witnessed firsthand the transformative…

The Imperative of Accessible Design in PR Communications: A Graphic Designer’s Perspective - Read Post
A man standing in front of a wall with various papers on it about a design project.

She wants to be called what? Words and how they are a-changin’

By Afrika Nieves-Bentley on February 26, 2024

When you first enter this brave new world of PR work and can’t wait to show off what a great copywriter you are, you have to remember something important: the…

She wants to be called what? Words and how they are a-changin’ - Read Post
The text "Words have power" shows through a torn piece of green paper stock.

Yes…and?

By Meagan Poole on February 5, 2024

Ariana Grande has been in the spotlight lately, and there have been various discussions surrounding her. However, I think it’s time to discuss something more important she’s done recently. Let’s…

Yes…and? - Read Post
A still from Arianna Grande’s video Yes…And. It’s a close-up of Arianna.

Creating Content Through A Different Lens

By Ashley Nemeth on November 27, 2023

As I have entered a career that is new for me in many ways, I am reflecting on the question that I get so many times in my life when…

Creating Content Through A Different Lens - Read Post
A close-up of a Black person's hands reading a braille book.

Professional Communicators and the Path to Reconciliation: A Guide to Actioning the 94 Calls

By Matisse Hamel-Nelis on September 26, 2023

In recent years, the emphasis on reconciliation between Indigenous and non-Indigenous communities has intensified, with the Truth and Reconciliation Commission Report (TRC) providing a significant roadmap. The 94 Calls to…

Professional Communicators and the Path to Reconciliation: A Guide to Actioning the 94 Calls - Read Post
Among the various visual elements illustrating Indigenous cultures, the circle is at the centre, which represents being together in spirit of reconciliation. The orange colour represents truth-telling and healing. The pathway represents the road to reconciliation. First Nations, Inuit and Métis are represented in the image.

The Challenges of Accessing Information and Communication

By Ashley Nemeth on September 18, 2023

There are times when being a part of a niche group makes you feel special, and it is fun. Then, sometimes, you feel like you are fighting an uphill battle…

The Challenges of Accessing Information and Communication - Read Post
A blind woman sits at a desk with a magazine open in front of her. Her white cane rests on the wall behind her.

The Power of Colour: Bridging Accessibility in Communication

By Laura Joly on July 10, 2023

Introducing a new dimension In the realm of communication, there is a timeless emphasis on enhancing effectiveness through the art of message framing. This art involves structuring discussions to shape…

The Power of Colour: Bridging Accessibility in Communication - Read Post
Various coloured pencils are in a row with a light blue background behind them.