Category: Media Relations
How Can PR Professionals Build a Rapport With Journalists?
PR and journalism go hand in hand, like a symbiotic relationship. Public Relations gets a bad rap from journalists as ‘spin doctors’ or ‘unable to be transparent for whatever reason.’…
What is pitch slapping?
Picture this: You attend a networking event and find someone who will be a great person to connect with. You let down your guard and start a conversation with them,…
How to Make Yourself Newsworthy
Have you ever wondered why some stories make the front pages while others barely create a blip on the radar? Is it all about plain luck, or is there some…
Avoiding Main Character Syndrome: Why Media Training is Necessary
CW: This story contains mentions of mental illness, suicide, and pregnancy loss. When I think about the importance of media training, my mind immediately goes to fun projects, like if…
Crafting Compelling Press Kits: A Graphic Designer’s Guide for PR Professionals
Public relations involves making a lasting impression on journalists and media outlets. One powerful tool in your PR arsenal is the press kit, a comprehensive package that tells your brand’s…
News Consumption: The PR Professional’s Daily Meal
Where do you get your news? What news sources are you reading? What current news story are you following? How invested are you in daily happenings? Do you expose yourself…
The Subtle Art Of Writing A Press Release
A press release is like the party invitation of the PR world! It’s the juicy scoop, spilled in written form, that lets the media and the world know about an…
Prove Your Dough: A Recipe for Small Businesses to Navigate Your Own Media Relations
This month, I want to reach small business owners so that my communications training can help you help yourself with media relations. Think of the example of retail: when you’re…
Building Trust Between Journalists and PR Professionals
If you’re reading this, it’s likely that you’re interested in improving your relationships with journalists or public relations professionals, or perhaps you’re just starting out in the communications industry. It’s…
There Is Such a Thing as Bad Publicity
We’ve all heard the old adage: There’s no such thing as bad publicity. The idea behind it? Anytime you get your name out, there is a good thing. Perhaps that…
Red Carpet PR: Fame & Communications
Think Hollywood. What comes to mind? For myself specifically, many things come to mind. I think of the glitz and glamour and all that comes with it. Red carpets/events, the…
Mastering Influencer Marketing
Influencer marketing has become a powerful tool for brands to connect with their target audience. By leveraging the reach and influence of social media personalities, businesses can significantly enhance their…
