How to Make Yourself Newsworthy
September 3, 2024Have you ever wondered why some stories make the front pages while others barely create a blip on the radar?…Avoiding Main Character Syndrome: Why Media Training is Necessary
July 1, 2024CW: This story contains mentions of mental illness, suicide, and pregnancy loss. When I think about the importance of media…Crafting Compelling Press Kits: A Graphic Designer’s Guide for PR Professionals
June 24, 2024Public relations involves making a lasting impression on journalists and media outlets. One powerful tool in your PR arsenal is…News Consumption: The PR Professional’s Daily Meal
June 10, 2024Where do you get your news? What news sources are you reading? What current news story are you following? How…The Subtle Art Of Writing A Press Release
June 3, 2024A press release is like the party invitation of the PR world! It's the juicy scoop, spilled in written form,…Prove Your Dough: A Recipe for Small Businesses to Navigate Your Own Media Relations
May 27, 2024This month, I want to reach small business owners so that my communications training can help you help yourself with…Building Trust Between Journalists and PR Professionals
April 8, 2024If you're reading this, it's likely that you're interested in improving your relationships with journalists or public relations professionals, or…There Is Such a Thing as Bad Publicity
April 1, 2024We’ve all heard the old adage: There’s no such thing as bad publicity. The idea behind it? Anytime you get…Red Carpet PR: Fame & Communications
September 18, 2023Think Hollywood. What comes to mind? For myself specifically, many things come to mind. I think of the glitz and…Mastering Influencer Marketing
July 3, 2023Influencer marketing has become a powerful tool for brands to connect with their target audience. By leveraging the reach and…