Category: Our Industry
Why International Students Are a Great Hire in PR and Communications
As a former international student and temporary foreign worker, I find this topic is really close to my heart. As I sit down to pen my first blog on the…
Networking Roadmap for Comms Pros in Canada
Networking is a vital skill in any industry, but for communications professionals in Canada, it’s not just about making connections – it’s about building a sustainable career community. And, as…
I Don’t Know Her: How to Gain Trust With New Clients
“You’re not Lee!” I get this every day. Of course, I am not Lee. Fortunately for the people looking for her, I have most of the same industry knowledge. Unfortunately…
The Intersection of Public Relations and Mental Health
Public relations is known for its high expectations, tight deadlines, and constant pressure to perform. Professionals often juggle multiple clients, manage crises, and ensure positive media coverage. While the excitement…
Old is Gold
There are things we need to remember from the ancient PR industry that will help us stay grounded in the current industry. From the ancient Roman times to the first…
Sports PR and The Lack of Visibility In Public Relations Programs
When I enrolled in Centennial College’s public relations program in Winter 2023, I was excited and nervous to enter a new chapter in my future career. I was doing well…
PR Lessons We Can Glean From Michelle Obama’s “Becoming”
I acknowledge that I am part of a group that often does activities late. When everyone else has already done them, when time has long passed, here I am, now…
Fake News: A Warning and Reminder
Fake news isn’t news to us… but it is becoming a serious problem. The Government of Canada recently released the 2024 report Disruptions on the Horizon, which is a document…
Navigating PR Careers: Does Geographic Location Influence Success and Opportunities?
New graduates will have many job choices in 2024 and beyond, especially in marketing and communications. Roles as digital marketing experts, social media managers, content creators, and brand strategists have…
The True Reward of Non-Profit Work
For many, working for a non-profit organization brings an inexplicable sense of gratification. Contributing to a meaningful cause offers a profound sense of purpose beyond the typical motivations of a…
Another PR Playlist: Female Voices and Their Impact on Public Relations
In my previous PR playlist, I explored how music connects to public relations through a variety of artists. This time, I’m excited to narrow the focus and highlight the powerful…
The Flaws of Flattery: Why Imitation Isn’t Always Admirable
The age-old saying, “imitation is the sincerest form of flattery,” has been quoted countless times to reassure people that being copied is a compliment. But is it really? Sure, imitation…
