Category: Professional development

Networking Roadmap for Comms Pros in Canada

By Prachi Shailendra, MA on November 4, 2024

Networking is a vital skill in any industry, but for communications professionals in Canada, it’s not just about making connections – it’s about building a sustainable career community. And, as…

Networking Roadmap for Comms Pros in Canada - Read Post
Prachi networking with other professional communicators at an event.

Public Speaking Between the Art and Theory 

By Yasmine El Shafei, SCMP, MBA on October 7, 2024

“Public speaking isn’t an optional extra for the few. It’s a core skill for the 21st century. It’s the most impactful way to share who you are and what you…

Public Speaking Between the Art and Theory  - Read Post
A woman smiling while holding a microphone as she gives a speech.

Five Lessons I Learned from Experience as a Communications Manager During Times of Turbulence

By Yasmine El Shafei, SCMP, MBA on September 9, 2024

As a communications and PR manager, I’ve witnessed various disruptions—from complete crises to emerging issues and risks in their pre-crisis modes. Whether it’s a large corporation or a start-up, companies…

Five Lessons I Learned from Experience as a Communications Manager During Times of Turbulence - Read Post
An airplane flying through a stormy sky with lightning.

PR Lessons We Can Glean From Michelle Obama’s “Becoming”

By Abena Koomson on September 9, 2024

I acknowledge that I am part of a group that often does activities late. When everyone else has already done them, when time has long passed, here I am, now…

PR Lessons We Can Glean From Michelle Obama’s “Becoming” - Read Post
A closeup of Michelle Obama smiling.

What does professionalism look like in 2024? Helpful email and communication habits for PR beginners

Guest Post by Audree Hernandez on August 19, 2024

I have recently celebrated a personal milestone, the one-year anniversary of my PR career as an account executive. But it was a struggle to really figure out what to do…

What does professionalism look like in 2024? Helpful email and communication habits for PR beginners - Read Post
A person using a laptop with an email icon on the screen.

The Power of Communication in Building Professional Relationships

By Maham Abbasi on August 19, 2024

Effective communication is not just a skill; it’s a strategic advantage. It’s the cornerstone of successful interactions, fostering the exchange of information, ideas, and emotions among individuals. The benefits of…

The Power of Communication in Building Professional Relationships - Read Post
A group of people sitting on the floor holding colourful speech bubbles.

Out of Work? Try Not to be Too Hard on Yourself

By Kaleigh Duff on July 29, 2024

As our society shifts back to normalcy following a global, life-changing pandemic, one of the many differences that I have personally noticed is the job market. I’m sure we’ve all…

Out of Work? Try Not to be Too Hard on Yourself - Read Post
A close-up of a man in a suit holding a cardboard sign that reads, "Looking for a job."

The Power of Authentic Personal Branding

By Yasmine El Shafei, SCMP, MBA on July 15, 2024

Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you’re not in the room.” This statement emphasizes the importance of ensuring that…

The Power of Authentic Personal Branding - Read Post
On a light blue background sits a pencil next to three wooden blocks placed in a row, one on on top of the other. Each block as a word to spell out the phrase, "Build your brand."

Networking From an Introvert’s Perspective

By Amrit Shanmuga Sundara Raja on July 1, 2024

Imagine this – you enter a cozy pub in downtown Toronto for a networking event, hoping to meet new people, but there is something that scares you- the need to…

Networking From an Introvert’s Perspective - Read Post
Two business people shaking hands in front of other people, as the one on the right passes her business card over to the person on the left.

Building Street Credentials Through Volunteering, Networking, and Certification

By Yasmine El Shafei, SCMP, MBA on June 17, 2024

Transitioning to a new market with a senior background is similar to embarking on a journey into unexplored territory! While it presents pressing challenges, it’s also an opportunity to grow…

Building Street Credentials Through Volunteering, Networking, and Certification - Read Post
On a blue background, a hand holds up a green badge.

From Regret to Opportunity

By Rebeca Blyde on June 10, 2024

Do you ever feel like you missed the networking train during school because you were too buried in books and assignments? Trust me, I’ve been there. As an almost-graduate from the PR and Strategic Communications program…

From Regret to Opportunity - Read Post
Rebeca stands on the right side of two other females while at a networking event.

Say My Name, Say My Name: Building Better Relationships at Work

By Afrika Nieves-Bentley on April 29, 2024

You actin’ kinda shady. When I was studying PR and strategic communications at Durham College, my professors always said that the most important part of this industry is building relationships.…

Say My Name, Say My Name: Building Better Relationships at Work - Read Post
A woman in a grey shirt holds up a large blue conversation bubble made of cardboard above her head.