Category: Public Relations
How Can PR Professionals Build a Rapport With Journalists?
PR and journalism go hand in hand, like a symbiotic relationship. Public Relations gets a bad rap from journalists as ‘spin doctors’ or ‘unable to be transparent for whatever reason.’…
What the Public Thinks About Public Relations
The media has consistently depicted public relations negatively over many years, shaping public perceptions and influencing how credible and valuable the profession is seen by society. According to second-level agenda-setting…
The Power of Communication and PR in Driving Social Change: Behind the #HelpUsRise 2024 Campaign
When I first heard about the Canadian Center for Women’s Empowerment (CCFWE) and its HelpUsRise campaign, I immediately thought of the countless stories I’d heard from friends and colleagues—stories of…
Ratan Tata: A Legacy of Purpose and Empathy
“Success is not measured by the position you hold, but by the impact you have on others.” These words from Ratan Tata capture the essence of his life and leadership.…
The Art of Self-PR
PR agencies are experts at creating compelling narratives for their clients, but the challenge changes when it comes to their own public relations. In an industry as competitive as PR,…
The Underrated PR Technique: Audience Targeting
Audience targeting is an essential tactic for creating campaigns that have an impact, especially when it comes to public relations. Given the widespread use of digital media and the growing…
How Public Relations Reflects Social Behaviours: History and Evolution
Have you ever thought about how you look at a person, brand, or organization is not solely your viewpoint but a collection of ideas influenced by many factors? Whether it…
How to Debunk Fake News
Fake news has always been part of a broader mis- and disinformation spectrum. Simply put, it is news stories that are fabricated or do not have any source or quotes…
Corporate Organizations Need a Master Key Message Document
Three things are certain in corporate communications – clarity, consistency, and coherence. A master key messages document basically serves as a foundational communications/public relations tool that summarizes the entire essence…
Creating Cinematic Impact: The Importance of Film Marketing in PR
Who doesn’t love films or movies? We often seek more background on what elevates a film and how it gains the attention it deserves through promotion, or what we call…
Key Messages: An Essential Guide for Communicators
Messaging is the key to achieving an impact with communication. Whether in personal communication, professional settings, or digital interactions, the key messages we convey shape our relationships, influence our audience…
