The ABCs of Analytics
September 3, 2024It’s (almost) fall, and we’re heading back to school! What better time to review our ABCs? Well, of analytics, that…
How Gen Z Memes Fuel the 2024 U.S. Presidential Election and How Political Strategists Can Use This Tactic To Convince Voters To Rock The Vote?
August 26, 2024Call it a BRAT summer because Kamala Harris is BRAT. The Democratic Party has tapped Vice President Kamala Harris as…
Paris Using Social Media to Reignite Olympic Interest
August 19, 2024Every four years, the Summer Olympics takes center stage, and in 2024, Paris rolled out the red carpet for over…Synergy in Social: Creating Content That Clicks
March 4, 2024As any marketer today knows, social media is pivotal for brands to effectively connect with their audience. Creating value-driven content…Social Media and the Process of Partnership Building
February 12, 2024In the fast-moving world of social media, community management is a neglected aspect. You’ve probably heard about community management a…Harnessing Design Thinking for Stellar Social Media Engagement
November 27, 2023In the ever-evolving digital landscape, the audiences we encounter on social media can significantly differ from the clientele seeking our…Corporate Besties?
October 30, 2023We all love memes. We all love connecting with people over a little joke or an amusing situation. But do…The Skinny on Shorts – YouTube Shorts
October 22, 2023YouTube's Shorts feature is making its way into our social realm, and what a big splash it has made! Rivalling…The Remarkable Role of Social Media in Modern PR
October 2, 2023When it comes to PR, one tool has taken centre stage: social media. It's not just about cat memes and…The Myth of the Shadow Ban
September 25, 2023The Algorithm. The Shadow Ban. Why do these all sound so ominous? Well, because they can actually have a significant…
