Category: Social Media
Is a TikTok Ban Looming? How to Future-Proof Your Social Media and Creator Strategies
TikTok has been the talk of the town for years now; loved by Gen Z, feared by competitors, and a source of endless debate for lawmakers. While its ability to…
Maximizing Social Media Engagement: The Role of Eye-Catching Visuals in PR
Social media is one of the most powerful tools for building a brand’s reputation, engaging with audiences, and sharing key messages. However, with so much content competing for attention, PR…
The Impact of Social Media on Public Relations
Over the past 10 years, social media has unquestionably changed the public relations (PR) environment by providing new channels for interaction, narrative, and brand development. Thanks to the digital revolution,…
The ABCs of Analytics
It’s (almost) fall, and we’re heading back to school! What better time to review our ABCs? Well, of analytics, that is! Analytics? What Are Those? Let’s face it: data can…
How Gen Z Memes Fuel the 2024 U.S. Presidential Election and How Political Strategists Can Use This Tactic To Convince Voters To Rock The Vote?
Call it a BRAT summer because Kamala Harris is BRAT. The Democratic Party has tapped Vice President Kamala Harris as its presidential nominee after President Joe Biden stepped down from…
Paris Using Social Media to Reignite Olympic Interest
Every four years, the Summer Olympics takes center stage, and in 2024, Paris rolled out the red carpet for over 10,000 athletes from 206 countries. The city of lights and…
Synergy in Social: Creating Content That Clicks
As any marketer today knows, social media is pivotal for brands to effectively connect with their audience. Creating value-driven content that aligns and balances brand and customer values is essential…
Social Media and the Process of Partnership Building
In the fast-moving world of social media, community management is a neglected aspect. You’ve probably heard about community management a lot if you’re involved in communications or marketing spaces, so…
Harnessing Design Thinking for Stellar Social Media Engagement
In the ever-evolving digital landscape, the audiences we encounter on social media can significantly differ from the clientele seeking our products or services. This divergence might initially seem perplexing. After…
Corporate Besties?
We all love memes. We all love connecting with people over a little joke or an amusing situation. But do brands need to be doing it? Do companies need to…
The Skinny on Shorts – YouTube Shorts
YouTube’s Shorts feature is making its way into our social realm, and what a big splash it has made! Rivalling its competitors in short-form video content like TikTok and Reels,…
The Remarkable Role of Social Media in Modern PR
When it comes to PR, one tool has taken centre stage: social media. It’s not just about cat memes and viral dances anymore; it’s a vital element in shaping public…
