Category: Storytelling

Brand Collaboration and Storytelling

By Sanjeev Wignarajah on November 4, 2024

How do you tell a story of a brand-new product that fits a theme or personifies the brand? It’s interesting to see influencers integrate storytelling with brands they know and…

Brand Collaboration and Storytelling - Read Post
A ad from BVLGARI's 2023 Magnificence Never Ends campaign featuring Zendaya adn Anne Hathaway.

Michael Cera…Ve???

By Josh Clarke on October 27, 2024

Michael Cera and CeraVe are two names you never thought you’d hear in the same sentence, right? Well, except for the “Cera” part, of course. And yet, this unlikely pairing…

Michael Cera…Ve??? - Read Post
Michael Cera holds up a container of CeraVe. The text on the ad reads, "Cera stands for ceramides, not Michael Cera."

Breaking Through the Noise: The Art of Brand Storytelling in a Fast-Paced Market

By Maham Abbasi on June 10, 2024

We overlook the power of storytelling even in today’s wild digital world. Storytelling is a game-changing tool that allows brands to showcase their products and services, creating lasting impressions that…

Breaking Through the Noise: The Art of Brand Storytelling in a Fast-Paced Market - Read Post
A close-up of a mother holding her toddler.

The Importance of Storytelling in PR: Branding to Bonding

By Meagan Poole on August 21, 2023

Effective Storytelling As the PR world advances, compelling storytelling remains one of the most powerful tools to connect with an audience. Brands must connect with their target audiences for financial…

The Importance of Storytelling in PR: Branding to Bonding - Read Post
A woman holds her smartphone as ads and videos flow out of it.