Category: Trends

The speed of meme marketing is crucial than ever to stay relevant. Today, brands must navigate a landscape where meme marketing is not just a trend but a vital strategy…

Fake news has always been part of a broader mis- and disinformation spectrum. Simply put, it is news stories that are fabricated or do not have any source or quotes…

In an age where information is just a click away, our ability to think deeply and critically is fading faster than a Snapchat streak. Instead of reading and understanding, we…

The proliferation of misinformation and fake news presents a significant challenge for public relations professionals. The rapid spread of false information through social media and online platforms has made it…

In an era where the suggestion to smear glue on pizza can be taken seriously, and journalists find themselves engaging in emotionally charged banter with AI bots, the rapid pace…

It was the year 2019. I was working as an editor, moderating content for a tech-giant cum international media house. After CMS software and analytics tool, It was my first…

Community engagement is the public’s involvement and role in your brand; it’s arguably the most essential to PR practice. But why is this yet another thing that a brand should…

If you walk into any bookstore in 2024, I can guarantee that one of the tables will be marked with something like “BookTok Favorites.”  What are some of the top…

Ross Simmonds, CEO of Foundation Marketing, shares how AI-powered tools are being used in marketing The buzz around new products is always exciting in today’s tech-driven world. One of the…

In this fast-paced world of promoting various products or ideas, a certain truth prevails the importance of establishing a memorable connection with consumers. Many strategies have been developed by PR…

As AI seemingly dominates every industry, it has drawn both skeptics and enthusiasts in the name of technological advancements. A few of the most significant areas of concern are job…