How to Debunk Fake News
July 29, 2024Fake news has always been part of a broader mis- and disinformation spectrum. Simply put, it is news stories that…
The Death of Critical Thinking Will Kill Us Long Before AI
July 1, 2024In an age where information is just a click away, our ability to think deeply and critically is fading faster…
Building Trust in an Era of Disinformation
June 17, 2024The proliferation of misinformation and fake news presents a significant challenge for public relations professionals. The rapid spread of false…FOBO and the PR Industry: Facing AI with Optimism and Ethics
June 14, 2024In an era where the suggestion to smear glue on pizza can be taken seriously, and journalists find themselves engaging…I Spy With My Eye: The Overuse of AI
June 3, 2024It was the year 2019. I was working as an editor, moderating content for a tech-giant cum international media house.…Community Engagement: How it Transforms Your Brand
June 3, 2024Community engagement is the public's involvement and role in your brand; it's arguably the most essential to PR practice. But…How BookTok and Bookstagram Changed Publishing PR
May 27, 2024If you walk into any bookstore in 2024, I can guarantee that one of the tables will be marked with…How AI is Changing the Marketing Landscape
May 27, 2024Ross Simmonds, CEO of Foundation Marketing, shares how AI-powered tools are being used in marketing The buzz around new products…The Art of Humour in PR
May 21, 2024In this fast-paced world of promoting various products or ideas, a certain truth prevails the importance of establishing a memorable…The Benefits and Risks of AI in PR
May 21, 2024As AI seemingly dominates every industry, it has drawn both skeptics and enthusiasts in the name of technological advancements. A…
