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Accessibility Matters: Our Commitment to Creating Accessible Content

By Rebeca Blyde on May 16, 2024

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A circular logo for PR & Lattes.

In honour of PR & Lattes celebrating its first Global Accessibility Awareness Day (GAAD), we wanted to take a moment to highlight our continuous efforts to ensure that our digital presence is accessible to everyone.

For us, accessibility is more than compliance; it’s a core principle that influences how we connect with our audience. Whether it’s our website, blogs, podcasts, or social media content, we’re always ensuring accessibility is top of mind.

How do we do this?

Our website

For our website, we refer to the Web Content Accessibility Guidelines (WCAG) 2.1 to ensure everyone can easily engage with our content. This means we:

  • Select colours that pass the colour contrast checker.
  • Ensure the website is navigable by keyboard.
  • All the images have appropriate alternative text.
  • Attempt to have all our articles written in plain language.

Podcast

For our podcast, we take just as much effort to ensure it is as accessible as possible. This means we provide a transcript at the time of release of every podcast, not after the fact. This ensures everyone can have full access to our episodes. It also helps anyone who prefers to read transcripts instead of listening to them.

As a bonus, this also helps us with our SEO and content searchability.

By offering transcripts alongside our episodes, we also try to make our content accessible to a broader audience, embodying our commitment to providing an inclusive experience for all our listeners.

Social Media Channels

We also prioritize accessibility in our social media strategy. This means that all the visual content we create is shared with alternative text, both embedded and within the caption, to describe the image, making it easier for people with sight loss or cognitive disabilities to enjoy it, too. 

We also ensure that all of our videos are equipped with captions so that people who are Deaf/deaf, hard of hearing, or who simply can’t listen to the audio for whatever reason can engage with this content. 

Just like our website, we always consider colour contrast in the posts we share to enhance readability for all users.

It doesn’t stop here

Creating accessible content is an ongoing journey. Although we try to make content as inclusive as possible, we recognize that there is always room for improvement, and we are committed to learning and implementing the best practices in accessibility.

If you have feedback or insights on how we can be better, please don’t hesitate to contact us by email at hello@prandlattes.com.

As we celebrate Global Accessibility Awareness Day, we would like you to join us in embracing digital accessibility as part of your communications strategy.

Together, we can work towards creating a more inclusive online experience for everyone.

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