Latest Article
Humour in PR: A Growing Necessity?
The speed of meme marketing is crucial than ever to stay relevant. Today, brands must navigate a landscape where meme marketing is not just a trend but a vital strategy for engagement. Studies reveal that 64 per cent of consumers prefer shopping from brands they can connect with emotionally, and humour is a significant driver…
What Can Brands Afford: PR or Crises?
In today’s world, where news travels faster than air, brand reputation has become the most important factor in maintaining a long-term stance in the market. Businesses are constantly struggling to…
Networking Roadmap for Comms Pros in Canada
Networking is a vital skill in any industry, but for communications professionals in Canada, it’s not just about making connections – it’s about building a sustainable career community. And, as…
Brand Collaboration and Storytelling
How do you tell a story of a brand-new product that fits a theme or personifies the brand? It’s interesting to see influencers integrate storytelling with brands they know and…
I Don’t Know Her: How to Gain Trust With New Clients
“You’re not Lee!” I get this every day. Of course, I am not Lee. Fortunately for the people looking for her, I have most of the same industry knowledge. Unfortunately…
The Power of Communication and PR in Driving Social Change: Behind the #HelpUsRise 2024 Campaign
When I first heard about the Canadian Center for Women’s Empowerment (CCFWE) and its HelpUsRise campaign, I immediately thought of the countless stories I’d heard from friends and colleagues—stories of…
Maximizing Social Media Engagement: The Role of Eye-Catching Visuals in PR
Social media is one of the most powerful tools for building a brand’s reputation, engaging with audiences, and sharing key messages. However, with so much content competing for attention, PR…
Michael Cera…Ve???
Michael Cera and CeraVe are two names you never thought you’d hear in the same sentence, right? Well, except for the “Cera” part, of course. And yet, this unlikely pairing…
Ratan Tata: A Legacy of Purpose and Empathy
“Success is not measured by the position you hold, but by the impact you have on others.” These words from Ratan Tata capture the essence of his life and leadership.…
Revolutionized Film Marketing – Deadpool & Wolverine
Deadpool and Wolverine have risen in popularity, boasting 78 percent rating on Rotten Tomatoes. Their R-rated content brings a fresh approach to film marketing and public relations to the next…
Deep Dive into PR Campaign Wins for 2024: Insights and Lessons
A public relations campaign is a strategic communication process that builds a mutually beneficial relationship between an organization and its clients. It aims to achieve specific objectives such as promoting…
The Impact of Social Media on Public Relations
Over the past 10 years, social media has unquestionably changed the public relations (PR) environment by providing new channels for interaction, narrative, and brand development. Thanks to the digital revolution,…
The Intersection of Public Relations and Mental Health
Public relations is known for its high expectations, tight deadlines, and constant pressure to perform. Professionals often juggle multiple clients, manage crises, and ensure positive media coverage. While the excitement…