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PR Life Hacks: A Quick Survival Guide
It’s challenging in any field to find that perfect work-life balance. Having this balance would allow you to recharge, take care of yourself, and avoid the burnout many of us experience after a long work or school week. For fast-paced industries like PR, it can feel impossible to find that balance if you’re not timing…
Harnessing Design Thinking for Stellar Social Media Engagement
In the ever-evolving digital landscape, the audiences we encounter on social media can significantly differ from the clientele seeking our products or services. This divergence might initially seem perplexing. After…
Creating Content Through A Different Lens
As I have entered a career that is new for me in many ways, I am reflecting on the question that I get so many times in my life when…
You, Inc.: The Art of Personal Branding and PR
In the age of self-made influencers, entrepreneurial masterminds, and social media rockstars, one thing is clear: you are your own brand. Welcome to the era of “You, Inc.,” where the…
Unveiling Your Unique Brand Style: A Guide for PR Professionals
In the dynamic world of PR, establishing a strong and memorable brand style is crucial for building and maintaining a positive reputation. A well-defined brand style sets you apart from…
The Fusion Workforce: Let’s Make Work More Delicious for Everyone
My thoughts are on something broader than the PR and communications industry this month. I’d like to address the situation of working in both communications and another industry. I will…
Why do I need a portfolio?
In most cases, creative industries attract many talented individuals, sometimes making it difficult for some to stand out from the pack and secure opportunities. A well-crafted portfolio is a powerful…
Less Stress Please! How To Improve Your Holiday Message/Video Creation and Execution
In my communications career, I have created a lot of holiday content for others (usually leaders). From holiday cards for clients, social media posts, videos, newsletters, and “a tree planted…
But Do I Have To? A Freelance Writer’s Struggle with Pitching
What is the worst job I have ever had? That’s easy. I worked in a small retail store in my teenage years. It was, by no means, the most stressful,…
Corporate Besties?
We all love memes. We all love connecting with people over a little joke or an amusing situation. But do brands need to be doing it? Do companies need to…
The Change Communications Doctor is In
Disclaimer: Felicia Empey is not an actual doctor, and the following information provided is a resource and should not be used or relied on for any diagnostic or treatment purposes. This…
Mastering the Art of Giving Feedback to Your Graphic Designer: An Organized Approach
In the world of PR, effective collaboration with graphic designers is essential for creating eye-catching and impactful campaigns. To achieve outstanding results, it’s crucial to provide feedback to your graphic…
The Skinny on Shorts – YouTube Shorts
YouTube’s Shorts feature is making its way into our social realm, and what a big splash it has made! Rivalling its competitors in short-form video content like TikTok and Reels,…
