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Accessibility Matters: Our Commitment to Creating Accessible Content
In honour of PR & Lattes celebrating its first Global Accessibility Awareness Day (GAAD), we wanted to take a moment to highlight our continuous efforts to ensure that our digital presence is accessible to everyone. For us, accessibility is more than compliance; it’s a core principle that influences how we connect with our audience. Whether…
Navigating the Green Change: How Sustainability is Reshaping Communications
On a Monday afternoon of an unusually hot February on the southeastern side of the globe, I heard a senior member of an otherwise young company declare that the fad…
Passion Fuels the PR Profession
One thing is for sure: if you are not passionate about public relations and the communications space, you are unlikely to thrive in the field. Many PR professionals characterize their…
A Deep Dive on Freebie PR
Who doesn’t love free stuff? I know I do. We all know companies send out PR packages to creators all the time (even to super small creators, so get on…
Say My Name, Say My Name: Building Better Relationships at Work
You actin’ kinda shady. When I was studying PR and strategic communications at Durham College, my professors always said that the most important part of this industry is building relationships.…
Innovate to Elevate: The Rise and Success of CGI Marketing Campaigns
In a world saturated with ads, Computer-generated imagery (CGI) advertising stands out as one of the most innovative and memorable forms of advertisement. The emergence of CGI advertising is nothing…
Call me crazy, but I want in-person interviews back!
While I appreciate the convenience of simply clicking a link and being greeted by a panel of interviewers, I can’t help but wonder: where have the in-person interviews gone? More…
The Princess and her Privacy: A HOT Communication Crisis Continued…
In my most recent article, I wrote about King Charles and the Royal family and how Royal protocol impacts the release of information about their personal lives. As I explained…
Building Trust Between Journalists and PR Professionals
If you’re reading this, it’s likely that you’re interested in improving your relationships with journalists or public relations professionals, or perhaps you’re just starting out in the communications industry. It’s…
BRB, Just Watching “Workin’ Moms”
In the late fall of 2023, I was browsing through Netflix when it suggested the show Workin’ Moms to me. I was captivated by the two-minute teaser, and I had no idea…
Artificial Intelligence, Y2K, and Copywriting
Anyone who knows me well knows I have a fundamental mistrust of technology. While I cannot say with certainty where this fear began, I believe it can be traced back…
Navigating the PR Jungle: Insights for Emerging Professionals
Welcome to the wild and wonderful world of Public Relations! As a burgeoning PR intern, account co-ordinator, or assistant account executive (AAE), stepping into this dynamic field can feel like…
There Is Such a Thing as Bad Publicity
We’ve all heard the old adage: There’s no such thing as bad publicity. The idea behind it? Anytime you get your name out, there is a good thing. Perhaps that…
