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When the Past Goes Viral: Digital Footprints and the New Rules of Online Reputation
It’s something almost everyone with an online presence has, whether they realize it or not. Every time you open an app, scroll through a feed, or interact with a post, you leave behind tiny traces of yourself, little pieces of digital evidence that form a much bigger picture over time. TikTok posts, Instagram stories, X…
When the Past Goes Viral: Digital Footprints and the New Rules of Online Reputation
It’s something almost everyone with an online presence has, whether they realize it or not. Every time you open an app, scroll through a feed, or interact with a post,…
Why You Should Stop Using Italics and All Caps in Your Post
When it comes to social media, design choices aren’t just about aesthetics; they directly impact how accessible your content is. While italics and all caps might feel like effective ways…
The Bearista Cup Scandal: When Scarcity Marketing Goes Too Far
There’s a video circulating online that shows three people fighting over a cup. Not a rare antique. Not a priceless artifact. A $43.95 CAD tumbler shaped like a bear wearing…
Thoughts on a “Revolution,” What Communicators Are Saying About AI Today
TL;DR — 3 Takeaways for Communicators For a while, I avoided adding my voice to the AI noise. Did I have anything new to say? Wasn’t everything changing too quickly…
Being decent isn’t being woke: Why inclusive communications is just good work
The word “woke” has become a catch-all dismissal for anything that considers the experiences of people who aren’t straight, white, able-bodied, usually men. In communications and web development, I’ve watched…
Can a PR Professional Ever Turn Off Their PR Brain?
It was supposed to be a regular dinner with friends. No pitches, no campaigns, no media outreach. Just pizza, questionable margaritas, and much-needed gossip. But halfway through the evening, I…
Astronomer’s Kiss Cam Crisis: A Statement, A Stunt, and a Missed Opportunity
TL;DR (for Comms and PR Professionals) When your scandal becomes a brand moment, here are three questions every comms team should be asking: I wasn’t going to write about the…
From Lattes to Laptops: Starbucks’ Social Space Overhaul
Come for the coffee, where everybody knows your name. As a coffee connoisseur, the importance of coffee shops like Starbucks, Tim Hortons, or a third-wave coffee shop is unique. It…
Messaging That Moves: What PR Pros Can Learn from Zohran Mamdani’s Mayoral Campaign
TL;DR: Mamdani’s campaign was a case study in values-driven, people-powered messaging If you’re a PR or communications professional, here’s your Mamdani-inspired messaging checklist: Let’s talk about the Zohran Mamdani campaign!…
Quietly holding space: Acknowledging emotional labour in PR
While the test fire alarm in the office blared, I remained at my laptop, fighting a fire of my own in drafting a much-needed internal memo for an urgent executive…
One Tweet Away from Chaos: Crisis PR in the Social Media Era
Once upon a time, when a customer had a complaint, they’d write an email or call a helpline, and brands could take a few days to respond. Today, that complaint…
Taylor Swift Got Booed at the Super Bowl – Who’s to Blame?
It is February 2025, and a girl decides to go support her boyfriend, who is hoping to win his third consecutive Lombardi Trophy with his team. What was the worst…
