Latest Article

Humour in PR: A Growing Necessity?

By Gowthami Kodé on November 10, 2024

The speed of meme marketing is crucial than ever to stay relevant. Today, brands must navigate a landscape where meme marketing is not just a trend but a vital strategy for engagement. Studies reveal that 64 per cent of consumers prefer shopping from brands they can connect with emotionally, and humour is a significant driver…

Humour in PR: A Growing Necessity? - Read Post
An empty bucket from K F C, but the letters read F C K.

What Can Brands Afford: PR or Crises?

By Karuna Dhoundiyal on November 4, 2024

In today’s world, where news travels faster than air, brand reputation has become the most important factor in maintaining a long-term stance in the market. Businesses are constantly struggling to…

What Can Brands Afford: PR or Crises? - Read Post
A woman is sitting at their desk with her hands on her head.

Networking Roadmap for Comms Pros in Canada

By Prachi Shailendra, MA on November 4, 2024

Networking is a vital skill in any industry, but for communications professionals in Canada, it’s not just about making connections – it’s about building a sustainable career community. And, as…

Networking Roadmap for Comms Pros in Canada - Read Post
Prachi networking with other professional communicators at an event.

Brand Collaboration and Storytelling

By Sanjeev Wignarajah on November 4, 2024

How do you tell a story of a brand-new product that fits a theme or personifies the brand? It’s interesting to see influencers integrate storytelling with brands they know and…

Brand Collaboration and Storytelling - Read Post
A ad from BVLGARI's 2023 Magnificence Never Ends campaign featuring Zendaya adn Anne Hathaway.

I Don’t Know Her: How to Gain Trust With New Clients

By Afrika Nieves-Bentley on November 4, 2024

“You’re not Lee!” I get this every day. Of course, I am not Lee. Fortunately for the people looking for her, I have most of the same industry knowledge. Unfortunately…

I Don’t Know Her: How to Gain Trust With New Clients - Read Post
Two women shake hands at a conference table while another person smiles in excitement for the agreement.

The Power of Communication and PR in Driving Social Change: Behind the #HelpUsRise 2024 Campaign

By Yasmine El Shafei, SCMP, MBA on October 27, 2024

When I first heard about the Canadian Center for Women’s Empowerment (CCFWE) and its HelpUsRise campaign, I immediately thought of the countless stories I’d heard from friends and colleagues—stories of…

The Power of Communication and PR in Driving Social Change: Behind the #HelpUsRise 2024 Campaign - Read Post
The red and white logo for the Canadian Centre for Women’s Empowerment.

Maximizing Social Media Engagement: The Role of Eye-Catching Visuals in PR

By Emily Jenkins on October 27, 2024

Social media is one of the most powerful tools for building a brand’s reputation, engaging with audiences, and sharing key messages. However, with so much content competing for attention, PR…

Maximizing Social Media Engagement: The Role of Eye-Catching Visuals in PR - Read Post
Made out of construction paper cutouts, a hand holds a smartphone surrounded by social icons on a purple background.

Michael Cera…Ve???

By Josh Clarke on October 27, 2024

Michael Cera and CeraVe are two names you never thought you’d hear in the same sentence, right? Well, except for the “Cera” part, of course. And yet, this unlikely pairing…

Michael Cera…Ve??? - Read Post
Michael Cera holds up a container of CeraVe. The text on the ad reads, "Cera stands for ceramides, not Michael Cera."

Ratan Tata: A Legacy of Purpose and Empathy

By Aradhana Jayendran on October 27, 2024

“Success is not measured by the position you hold, but by the impact you have on others.” These words from Ratan Tata capture the essence of his life and leadership.…

Ratan Tata: A Legacy of Purpose and Empathy - Read Post
Ratan Tata smiles while sitting in a chair while wearing a blue shirt and black pants.

Revolutionized Film Marketing – Deadpool & Wolverine

By Aqsa Aamir on October 21, 2024

Deadpool and Wolverine have risen in popularity, boasting 78 percent rating on Rotten Tomatoes. Their R-rated content brings a fresh approach to film marketing and public relations to the next…

Revolutionized Film Marketing – Deadpool & Wolverine - Read Post
A still from the most recent Deadpool movie with Deadpool and Wolverine standing close to each other while staring in the same direction.

Deep Dive into PR Campaign Wins for 2024: Insights and Lessons

By Ashpreet Kaur Suri on October 20, 2024

A public relations campaign is a strategic communication process that builds a mutually beneficial relationship between an organization and its clients. It aims to achieve specific objectives such as promoting…

Deep Dive into PR Campaign Wins for 2024: Insights and Lessons - Read Post
A trunk of a van is open with blankets and other things coming out of it to demonstrate someone is living in it. The sign next to it reads: A car is not a home.

The Impact of Social Media on Public Relations

By Aanchal Singh on October 20, 2024

Over the past 10 years, social media has unquestionably changed the public relations (PR) environment by providing new channels for interaction, narrative, and brand development. Thanks to the digital revolution,…

The Impact of Social Media on Public Relations - Read Post
A woman holding a heart shaped pinata with a white heart and a number 1 on it. She is standing in front of a red background.

The Intersection of Public Relations and Mental Health

By Aradhana Jayendran on October 20, 2024

Public relations is known for its high expectations, tight deadlines, and constant pressure to perform. Professionals often juggle multiple clients, manage crises, and ensure positive media coverage. While the excitement…

The Intersection of Public Relations and Mental Health - Read Post
A cutout of a person's head with flowers coming out of it on a green background.