Latest Article
Is a TikTok Ban Looming? How to Future-Proof Your Social Media and Creator Strategies
TikTok has been the talk of the town for years now; loved by Gen Z, feared by competitors, and a source of endless debate for lawmakers. While its ability to entertain, inform, and build communities is unparalleled, TikTok has also faced growing scrutiny over data privacy and national security concerns. With the possibility of a…
What is Brand Recall Value and Why Does It Matter
Which brand comes to mind when I say “coffee”? Tim Hortons? Or Starbucks? Either way, you are reminded of a brand because it stays in your mind. Brand recall is…
Twelve Essential Reads for Every PR Professional
“Readers are leaders and therefore the best communicators.” As professionals in public relations, we must stay current on key trends and best practices. Below is a compilation of top reading…
Why International Students Are a Great Hire in PR and Communications
As a former international student and temporary foreign worker, I find this topic is really close to my heart. As I sit down to pen my first blog on the…
How Can PR Professionals Build a Rapport With Journalists?
PR and journalism go hand in hand, like a symbiotic relationship. Public Relations gets a bad rap from journalists as ‘spin doctors’ or ‘unable to be transparent for whatever reason.’…
The Playbook to Recover From a Damaged Image
Most of us have an image we want to uphold in a daily context. We have standards of how we want people to see us, and we reflect judgements and…
What Your Resumé Says About Your Communication Skills
After spending a year applying for communications jobs, I’ve realized that your resumé isn’t just a list of what you’ve done—it shows how well you communicate. These skills are especially…
What the Public Thinks About Public Relations
The media has consistently depicted public relations negatively over many years, shaping public perceptions and influencing how credible and valuable the profession is seen by society. According to second-level agenda-setting…
Humour in PR: A Growing Necessity?
The speed of meme marketing is crucial than ever to stay relevant. Today, brands must navigate a landscape where meme marketing is not just a trend but a vital strategy…
What Can Brands Afford: PR or Crises?
In today’s world, where news travels faster than air, brand reputation has become the most important factor in maintaining a long-term stance in the market. Businesses are constantly struggling to…
Networking Roadmap for Comms Pros in Canada
Networking is a vital skill in any industry, but for communications professionals in Canada, it’s not just about making connections – it’s about building a sustainable career community. And, as…
Brand Collaboration and Storytelling
How do you tell a story of a brand-new product that fits a theme or personifies the brand? It’s interesting to see influencers integrate storytelling with brands they know and…
I Don’t Know Her: How to Gain Trust With New Clients
“You’re not Lee!” I get this every day. Of course, I am not Lee. Fortunately for the people looking for her, I have most of the same industry knowledge. Unfortunately…
