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Key Messages: An Essential Guide for Communicators

By Ashpreet Kaur Suri on June 24, 2024

Messaging is the key to achieving an impact with communication. Whether in personal communication, professional settings, or digital interactions, the key messages we convey shape our relationships, influence our audience and determine our success. So, what are the key messages? Understanding key messages is an essential element before crafting your pitch. It involves what we…

Key Messages: An Essential Guide for Communicators - Read Post
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News Consumption: The PR Professional’s Daily Meal

By Abena Koomson on June 10, 2024

Where do you get your news? What news sources are you reading? What current news story are you following? How invested are you in daily happenings? Do you expose yourself…

News Consumption: The PR Professional’s Daily Meal - Read Post
A black and white photograph of coffee and newspapers on a table.

Breaking Through the Noise: The Art of Brand Storytelling in a Fast-Paced Market

By Maham Abbasi on June 10, 2024

We overlook the power of storytelling even in today’s wild digital world. Storytelling is a game-changing tool that allows brands to showcase their products and services, creating lasting impressions that…

Breaking Through the Noise: The Art of Brand Storytelling in a Fast-Paced Market - Read Post
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I Spy With My Eye: The Overuse of AI

By Sameeksha Dandriyal on June 3, 2024

It was the year 2019. I was working as an editor, moderating content for a tech-giant cum international media house. After CMS software and analytics tool, It was my first…

I Spy With My Eye: The Overuse of AI - Read Post
An illustration of a computer chip with the letters AI in the middle in white.

Coachella: Why the Good Will Always Outweigh the Bad

By Mckayla White on June 3, 2024

We all know and love Coachella (obviously); well, at least, most of us do. Coachella Valley Music and Arts Festival is a huge music festival in Indio, California, and probably…

Coachella: Why the Good Will Always Outweigh the Bad - Read Post
Four people laugh as they take in the sights and sounds of Coachella.

Community Engagement: How it Transforms Your Brand

By Kaleigh Duff on June 3, 2024

Community engagement is the public’s involvement and role in your brand; it’s arguably the most essential to PR practice. But why is this yet another thing that a brand should…

Community Engagement: How it Transforms Your Brand - Read Post
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The Subtle Art Of Writing A Press Release

By Khushi Mundhada on June 3, 2024

A press release is like the party invitation of the PR world! It’s the juicy scoop, spilled in written form, that lets the media and the world know about an…

The Subtle Art Of Writing A Press Release - Read Post
A hand holds up a small white card that has black text that reads Press Release in a cursive font.

How BookTok and Bookstagram Changed Publishing PR

By Jacqueline Gualtieri on May 27, 2024

If you walk into any bookstore in 2024, I can guarantee that one of the tables will be marked with something like “BookTok Favorites.”  What are some of the top…

How BookTok and Bookstagram Changed Publishing PR - Read Post
Colourful, colour-coded bookshelves in a library.

How AI is Changing the Marketing Landscape

By Nathan Buchanan on May 27, 2024

Ross Simmonds, CEO of Foundation Marketing, shares how AI-powered tools are being used in marketing The buzz around new products is always exciting in today’s tech-driven world. One of the…

How AI is Changing the Marketing Landscape - Read Post
Ross Simmonds presents at a conference.

Prove Your Dough: A Recipe for Small Businesses to Navigate Your Own Media Relations

By Afrika Nieves-Bentley on May 27, 2024

This month, I want to reach small business owners so that my communications training can help you help yourself with media relations. Think of the example of retail: when you’re…

Prove Your Dough: A Recipe for Small Businesses to Navigate Your Own Media Relations - Read Post
An overhead view of someone baking.

Taylor Swift Unlocks a New Level for the PR Industry

By Keerthana Suresh on May 27, 2024

Let’s talk about that ONE thing that is taking the world by storm – TAYLOR SWIFT! Her Eras tour is the reason the USA rebooted its economy last year, and…

Taylor Swift Unlocks a New Level for the PR Industry - Read Post
A close-up of Taylor Swift during her Eras tour performance.

No.

By Cynthia Maldonado on May 27, 2024

While scrolling through THREADS on Instagram a while back, I came upon a post that caught my attention. It asked people to share things they have heard that have changed…

No. - Read Post
No written on a white sticky note sits on a keyboard.

The Art of Humour in PR

By Meagan Poole on May 21, 2024

In this fast-paced world of promoting various products or ideas, a certain truth prevails the importance of establishing a memorable connection with consumers. Many strategies have been developed by PR…

The Art of Humour in PR - Read Post
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