Latest Article
Are Brand Advocates The New Influencers?
With the rise of social media and content creation, influencer marketing has seen intense growth. Today, there are over 250 million active creators globally. However, more and more brands and agencies are choosing to work with brand advocates over influencers, looking for more authentic connections with their audiences. You might wonder: “What’s the difference between…
How to Make Yourself Newsworthy
Have you ever wondered why some stories make the front pages while others barely create a blip on the radar? Is it all about plain luck, or is there some…
That’s far enough: Why do far-right political parties want to be called something else?
The BBC news service recently reported that far-right political parties in France and other countries did not want to be called “far-right.” This made me reflect on why political communicators…
The ABCs of Analytics
It’s (almost) fall, and we’re heading back to school! What better time to review our ABCs? Well, of analytics, that is! Analytics? What Are Those? Let’s face it: data can…
How Gen Z Memes Fuel the 2024 U.S. Presidential Election and How Political Strategists Can Use This Tactic To Convince Voters To Rock The Vote?
Call it a BRAT summer because Kamala Harris is BRAT. The Democratic Party has tapped Vice President Kamala Harris as its presidential nominee after President Joe Biden stepped down from…
Navigating Workplace Adversity: My Journey as an Immigrant Facing Discrimination in the PR Industry
Choosing to immigrate to a new country is a multifaceted decision, often driven by personal and professional aspirations. In my case, as a communications professional who transitioned from journalism to…
Highlighting the Unsung Heroes: A Molson Canadian Case Study
The Olympics and the Super Bowl have more in common than the usual person would think; no, it’s not the controversial calls (however, there were some questionable decisions made by…
It’s Time to Have a Date with Data: Why Data-Driven PR Matters
It’s time to break the news to all those naysayers out there – data-driven PR isn’t just a buzzword—it’s a necessity. Whether you’re a ten-person startup or a million-person multinational…
Navigating PR Careers: Does Geographic Location Influence Success and Opportunities?
New graduates will have many job choices in 2024 and beyond, especially in marketing and communications. Roles as digital marketing experts, social media managers, content creators, and brand strategists have…
It Ends with Us: When behind-the-scenes drama overtakes your narrative
Content Warning: Domestic abuse is referred to in this article, as it is a topic in the book and film It Ends With Us. If you or someone you know…
Paris Using Social Media to Reignite Olympic Interest
Every four years, the Summer Olympics takes center stage, and in 2024, Paris rolled out the red carpet for over 10,000 athletes from 206 countries. The city of lights and…
What does professionalism look like in 2024? Helpful email and communication habits for PR beginners
I have recently celebrated a personal milestone, the one-year anniversary of my PR career as an account executive. But it was a struggle to really figure out what to do…
The Power of Communication in Building Professional Relationships
Effective communication is not just a skill; it’s a strategic advantage. It’s the cornerstone of successful interactions, fostering the exchange of information, ideas, and emotions among individuals. The benefits of…
