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Thoughts on a “Revolution,” What Communicators Are Saying About AI Today
TL;DR — 3 Takeaways for Communicators For a while, I avoided adding my voice to the AI noise. Did I have anything new to say? Wasn’t everything changing too quickly to matter? But as I’ve taken courses, had conversations with AI practitioners, and dug into history and ethics readings, I’ve realized communicators need to be…
New Year, Same Old PR?
It may be a new year but it’s no ‘New Me’ for Miss PR. With a focus on continuing to build on the momentum of her past successes while embracing…
Sponsorship Acquisition for Non-Profit Events: A Strategic Roadmap
Securing sponsorship is nothing less than the lifeline of a successful non-profit event. This is because it not only transforms an event into an exceptional communication mechanism but also provides…
Breaking into Tech PR: Tech Builds It, PR Sells It!
Who is a tech PR? I would compare a tech PR professional to a life coach for gadget and tech companies, guiding them toward their goal of connecting with their…
Who to Follow: The Must-Follow People & Organizations for PR & Comms Pros (Part 1)
Welcome to Part 1 of our five-part series on who you should follow in PR and communications. Let’s face it, our industry is one that’s constantly changing, so staying ahead…
One Step Forward, Three Steps Back: How the Classroom Differs From the School of Life
This month, I’d like to talk about the differences between organizing a communications event in college versus out in the wild. Enough for you When I was in college studying…
Fast-Fashion Giants: Their Marketing and Role in E-Commerce
I think it’s safe to say that almost everyone is familiar with e-commerce giants like SHEIN and Temu. They’re both known for their incomprehensibly large catalogue of items and their…
2025 Federal Election: How to navigate the rocky and chaotic election year?
To say 2025 has kicked off with a rocky start in the political world would be an understatement. Early on, Prime Minister Justin Trudeau announced to the nation that he…
Networking done? What next?
In my previous article, Networking Roadmap for Comms Pros in Canada, I shared my tried-and-tested tips that have been my go-to strategies for the past five years. These practices, carefully…
Avoiding Performative Activism this Black History Month
As we enter another Black History Month, we need to take a moment and reflect on our actions and intentions. While it’s crucial to acknowledge and celebrate the contributions and…
Designing for Crisis Communication: A Graphic Designer’s Role in High-Stakes Moments
A crisis can strike any organization at any time. Whether it’s a data breach, a product recall, or a public relations misstep, how a brand communicates during these moments is…
Mastering the Art of Media Mates: Your Secret Sauce to PR Success
In public relations, establishing and nurturing strong media connections is crucial. Whether you’re just starting out or have years of experience, understanding the nuances of media relations can significantly enhance…
Is a TikTok Ban Looming? How to Future-Proof Your Social Media and Creator Strategies
TikTok has been the talk of the town for years now; loved by Gen Z, feared by competitors, and a source of endless debate for lawmakers. While its ability to…
