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Being decent isn’t being woke: Why inclusive communications is just good work
The word “woke” has become a catch-all dismissal for anything that considers the experiences of people who aren’t straight, white, able-bodied, usually men. In communications and web development, I’ve watched professionals hesitate before suggesting alt text for images, pause before recommending plain language, or apologize before proposing diverse stock photography. They’ve internalized the fear that…
Academic Papers Deserve Their Own PR
Have you burned the midnight oil for your academic research paper or thesis submission? The answer would be a tiring yes! But what about these exhausting thoughts? Imagine you did…
Finding My Voice: Overcoming Public Speaking in PR
Public speaking used to terrify me. The idea of standing in front of an audience, pitching ideas, or presenting campaigns felt overwhelming. Working in another country and communicating in a…
Academy Awards & Films: How Film Marketing Has Changed Over The Years?
The Oscar for Best Overall Film goes to… Marketing. The 97th Academy Awards will be presented at the Dolby Theater on Sunday, March 2, 2025. It is one of the…
Perfection Will Drive You Crazy
I’ve never thought that perfectionism is a bad thing. I appreciate when others strive for order, and strive for perfection in the things they do. I generally strive for the…
Public Relations and Environmental Sustainability
Environmental sustainability has changed from being a specialized issue to a worldwide necessity in the twenty-first century. Organizations in every industry feel more and more pressure to act ethically as…
From Trends to Timeless: Why Branding Should Always Come First
In the dynamic world of social media marketing, a trend evolves into something new every hour or even every minute. It is really easy for organizations and people to get…
Ariana Madix in 2024: PR and Transformations
Ariana Madix has been under the spotlight many times since leaving behind the scandal and relationship she shared with co-reality star from Vanderpump Rules, Tom Sandoval. She has become an…
Billie’s ‘Hit Me Hard And Soft’ Tour: Talk About Positive Messaging!
Billie Eilish took the stage again in late September for a world tour of her chart-topping album, Hit Me Hard And Soft. Canada had the privilege of hosting the tour’s…
Hindsight is 20/20: How the ‘It Ends With Us’ Scandal Unraveled
Oh, how the tables have turned! When I first closed my article in August, I wrote, “Justin will win the moral high ground unless something substantial and concrete can be…
Defying Marketing Limits: The Ever-Glowing Marketing Success of Wicked
Your 2024 femininomenons. What drove the success and virality of Wicked’s marketing endeavours? The 2024 release of Wicked (Part 1) isn’t just about a film launch. From its inception, Universal…
What is Brand Recall Value and Why Does It Matter
Which brand comes to mind when I say “coffee”? Tim Hortons? Or Starbucks? Either way, you are reminded of a brand because it stays in your mind. Brand recall is…
Twelve Essential Reads for Every PR Professional
“Readers are leaders and therefore the best communicators.” As professionals in public relations, we must stay current on key trends and best practices. Below is a compilation of top reading…
