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Astronomer’s Kiss Cam Crisis: A Statement, A Stunt, and a Missed Opportunity
TL;DR (for Comms and PR Professionals) When your scandal becomes a brand moment, here are three questions every comms team should be asking: I wasn’t going to write about the Kiss Cam scandal. Truly. It’s already been written about enough, and there are more than enough hot takes on YouTube. I didn’t think I had…
Michael Cera…Ve???
Michael Cera and CeraVe are two names you never thought you’d hear in the same sentence, right? Well, except for the “Cera” part, of course. And yet, this unlikely pairing…
Ratan Tata: A Legacy of Purpose and Empathy
“Success is not measured by the position you hold, but by the impact you have on others.” These words from Ratan Tata capture the essence of his life and leadership.…
Revolutionized Film Marketing – Deadpool & Wolverine
Deadpool and Wolverine have risen in popularity, boasting 78 percent rating on Rotten Tomatoes. Their R-rated content brings a fresh approach to film marketing and public relations to the next…
Deep Dive into PR Campaign Wins for 2024: Insights and Lessons
A public relations campaign is a strategic communication process that builds a mutually beneficial relationship between an organization and its clients. It aims to achieve specific objectives such as promoting…
The Impact of Social Media on Public Relations
Over the past 10 years, social media has unquestionably changed the public relations (PR) environment by providing new channels for interaction, narrative, and brand development. Thanks to the digital revolution,…
The Intersection of Public Relations and Mental Health
Public relations is known for its high expectations, tight deadlines, and constant pressure to perform. Professionals often juggle multiple clients, manage crises, and ensure positive media coverage. While the excitement…
The MTV Video Music Awards 2024: The Impact on Artists and Their PR Strategies
On September 11, 2024, MTV hosted the 40th Music Video Awards (VMAs) live from UBS Arena. The VMAs honour the best music videos, songs, and artists by categories. This year,…
My Controversial Take on Controversy
Humanity has taken huge steps to right history’s long list of wrongs. With that, we enter the age of accountability. As a society, we are standing up to prejudice and…
What is pitch slapping?
Picture this: You attend a networking event and find someone who will be a great person to connect with. You let down your guard and start a conversation with them,…
Navigating Depression: My Struggles with Bipolar II and Finding My Way Back
It’s taken me a while to find the words for this, and even now, I’m not sure I have the perfect ones. But I’m going to try. For over a…
Influencer Marketing is Bigger Than You Think…
“What is this whole talk about influencers? Why is it such a big thing? Who exactly are they influencing?” These questions are common among those, including myself, who may be…
Are Brand Advocates The New Influencers?
With the rise of social media and content creation, influencer marketing has seen intense growth. Today, there are over 250 million active creators globally. However, more and more brands and…
