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From Lattes to Laptops: Starbucks’ Social Space Overhaul
Come for the coffee, where everybody knows your name. As a coffee connoisseur, the importance of coffee shops like Starbucks, Tim Hortons, or a third-wave coffee shop is unique. It serves as a social hub, where you can catch up with friends or work remotely. When Starbucks CEO Brian Niccol took over the popular coffee…
Public Speaking Between the Art and Theory
“Public speaking isn’t an optional extra for the few. It’s a core skill for the 21st century. It’s the most impactful way to share who you are and what you…
Old is Gold
There are things we need to remember from the ancient PR industry that will help us stay grounded in the current industry. From the ancient Roman times to the first…
Finding My Footing Again in the Communications Industry Post Workplace-Trauma
In my previous article about workplace harassment, I was moved by the number of messages I received from my friends, acquaintances and even strangers who shared similar experiences. Many, prominently…
A Proofreading Pitfall
Ah, proofreading and peer editing. Every writer’s least favourite part of completing a piece of work. Or, at least, it’s my least favourite part. Do you mean to tell me…
Sports PR and The Lack of Visibility In Public Relations Programs
When I enrolled in Centennial College’s public relations program in Winter 2023, I was excited and nervous to enter a new chapter in my future career. I was doing well…
The Art of Self-PR
PR agencies are experts at creating compelling narratives for their clients, but the challenge changes when it comes to their own public relations. In an industry as competitive as PR,…
The impact of influencer marketing
N.B. AI wrote a significant portion of this article. Influencer marketing has become a potent tool in the digital age for brands looking to engage with their target markets. Influencers…
Five Lessons I Learned from Experience as a Communications Manager During Times of Turbulence
As a communications and PR manager, I’ve witnessed various disruptions—from complete crises to emerging issues and risks in their pre-crisis modes. Whether it’s a large corporation or a start-up, companies…
PR Lessons We Can Glean From Michelle Obama’s “Becoming”
I acknowledge that I am part of a group that often does activities late. When everyone else has already done them, when time has long passed, here I am, now…
Fake News: A Warning and Reminder
Fake news isn’t news to us… but it is becoming a serious problem. The Government of Canada recently released the 2024 report Disruptions on the Horizon, which is a document…
Barbie and Inclusivity: A Step Forward, But With Room for Growth
Could Mattel’s new line of Barbie dolls signal a shift toward greater inclusivity? The introduction of Blind Barbie and a collection celebrating Olympic athletes shows their commitment to representation and…
How to Make Yourself Newsworthy
Have you ever wondered why some stories make the front pages while others barely create a blip on the radar? Is it all about plain luck, or is there some…
