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Marketing And PR Campaigns That Understood the Assignment
Gen Z isn’t just any generation — they’re the trendsetters, showing their parents and grandparents what’s in and what’s out. They don’t just follow trends; they create them, share them, and turn brands into overnight sensations. With a single swipe, they can make a brand go viral or fade into irrelevance, proving that in today’s…
What does professionalism look like in 2024? Helpful email and communication habits for PR beginners
I have recently celebrated a personal milestone, the one-year anniversary of my PR career as an account executive. But it was a struggle to really figure out what to do…
The Power of Communication in Building Professional Relationships
Effective communication is not just a skill; it’s a strategic advantage. It’s the cornerstone of successful interactions, fostering the exchange of information, ideas, and emotions among individuals. The benefits of…
From Meh to Whoa! Tips to Boost Your Brand Awareness
Today, having a solid brand is essential. Brand awareness is necessary for customers to get there in the first place, increasing credibility and ultimately driving sales; it can take your…
The Underrated PR Technique: Audience Targeting
Audience targeting is an essential tactic for creating campaigns that have an impact, especially when it comes to public relations. Given the widespread use of digital media and the growing…
Where PR meets thrifting: A case study of Value Village and The Salvation Army
As a 25-year-old who follows a lot of sustainability influencers on Instagram, I naturally view things through that lens. Even in PR and marketing, I’m drawn to initiatives that emphasize…
Consistency is Key: Maintaining a Cohesive Visual Identity Across PR Materials
Establishing and maintaining a cohesive visual identity is crucial for building a strong and recognizable brand. Consistency in branding reinforces brand recognition and fosters trust and credibility among audiences. As…
The True Reward of Non-Profit Work
For many, working for a non-profit organization brings an inexplicable sense of gratification. Contributing to a meaningful cause offers a profound sense of purpose beyond the typical motivations of a…
Another PR Playlist: Female Voices and Their Impact on Public Relations
In my previous PR playlist, I explored how music connects to public relations through a variety of artists. This time, I’m excited to narrow the focus and highlight the powerful…
The Hilarious Missteps of Movie Promotions: A Case Study on How It Went Wrong and How It Could Have Been Better
Movie promotions are critical in the world of entertainment. A successful promotional campaign can generate significant buzz, drive massive box office sales, and ensure a film’s place in pop culture…
How Public Relations Reflects Social Behaviours: History and Evolution
Have you ever thought about how you look at a person, brand, or organization is not solely your viewpoint but a collection of ideas influenced by many factors? Whether it…
Talk Your Way to the Top: Podcasting’s PR Potential
Public relations plays a crucial role in bridging audiences with businesses. Today, we delve into a rapidly growing communication and networking platform that is revolutionizing the PR field—podcasts. Now, I…
Small Business Superpower: Mastering Influencer Relations for Big Wins
Influencer marketing is a game-changer for small businesses. Building strong relationships with influencers can elevate your brand, increase credibility, and expand your reach. But how do you do it correctly?…
