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FOBO and the PR Industry: Facing AI with Optimism and Ethics

Guest Post by Nicolette Addesa on June 14, 2024

In an era where the suggestion to smear glue on pizza can be taken seriously, and journalists find themselves engaging in emotionally charged banter with AI bots, the rapid pace of technological innovation can be as daunting as it is bewildering. Amidst this backdrop, I had the privilege of attending and speaking at the three-day…

FOBO and the PR Industry: Facing AI with Optimism and Ethics - Read Post
Nicolette Addesa stands in front of a room wearing a white suit as she gives her presentation.

Barbie: Lessons from the Legacy Brand

By Felicia Empey on August 7, 2023

First, I am a biased Barbie girl, I refuse to lay all the ills of society at her plastic feet, but I acknowledge that my experience with Barbie is mine…

Barbie: Lessons from the Legacy Brand - Read Post
A blond Barbie sits on the hood of her bright pink Volkswagen Beetle.

Leveraging Sustainability in the Right Way

By Laura Joly on August 7, 2023

Climate change is an urgent issue that needs action from individuals and businesses. While many companies acknowledge the importance of addressing environmental concerns, they often face challenges in fully embracing…

Leveraging Sustainability in the Right Way - Read Post
A lightbulb with a plant growing in it sits in dirt in a forest.

Securing Your Dream Placement

By Matisse Hamel-Nelis on August 7, 2023

The rapidly evolving world of PR offers a dynamic environment where creativity, communication, and strategy meet. For students looking to enter the industry, prepare yourself to walk a path filled…

Securing Your Dream Placement - Read Post
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I’ve Decided to Be a Freelance Copywriter: Help!

By Cynthia Maldonado on July 31, 2023

You did it! You took the leap and decided to change your career entirely. You worked hard, learned new skills, completed courses, and committed to being your own boss. You…

I’ve Decided to Be a Freelance Copywriter: Help! - Read Post
A woman sits on a couch as she works on her laptop.

The Very Easy Task of Finding Work/Life Balance

By Ally Medeiros on July 31, 2023

Remember when everyone worked non-stop, focused on “the grind,” and was always tired and miserable? We have collectively moved away from that notion., probably because we were forced to when…

The Very Easy Task of Finding Work/Life Balance - Read Post
A woman meditates while sitting in front of her laptop.

The Benefits of Graphic Design in PR Strategy

By Emily Jenkins on July 24, 2023

Graphic design plays a crucial role in enhancing the effectiveness of all public relations strategies. Some benefits of incorporating graphic design into your PR strategy include: Visual Communication Graphic design…

The Benefits of Graphic Design in PR Strategy - Read Post
A desktop monitor featuring a graphic design project on the screen.

Challenging the Norm: The Untapped Potential of International Students in the Canadian Workforce

By Tanya Murali Dharan on July 24, 2023

Imagine the excitement of moving to a new country, bursting with dreams and aspirations, ready to embark on a rewarding career path. As an international student from India, I eagerly…

Challenging the Norm: The Untapped Potential of International Students in the Canadian Workforce - Read Post
A group of students sit in a lecture hall, with a student of colour standing in the foreground holding a notebook and smiling.

A Shift in Perspective: Career vs. Job

By Felicia Empey on July 24, 2023

The last few years have given many people the time and space to entertain new perspectives about what matters and what doesn’t. All those times we’ve received an “URGENT” or…

A Shift in Perspective: Career vs. Job - Read Post
A hand holding chalk is drawing a sign post with signs pointing to jobs, career, benefits, success, employment and opportunity on a blackboard.

What I Wish I Knew About PR Before Enrolling

By Rebeca Blyde on July 17, 2023

I bet that I am not the only one who often feels the need to explain in more depth what public relations is when someone asks, “And what do you…

What I Wish I Knew About PR Before Enrolling - Read Post
Headshot of Rebeca.

Someone’s PR Crisis is Another’s PR Miracle: Vanderpump Rules

By Meagan Poole on July 17, 2023

When life gives lemons, make lemonade. I’m sure you’ve heard or seen the term #Scandoval by now—the nickname for reality TV’s PR crisis of the year. If you haven’t, let…

Someone’s PR Crisis is Another’s PR Miracle: Vanderpump Rules - Read Post
Ariana Madix, Tom Sandoval, and Raquel Leviss.

The PR Dilemma: Is a Postgraduate Qualification Worth It?

By Kristen Case on July 17, 2023

Public relations (PR) is an exciting and dynamic industry with multiple entry paths. In Canada, many aspiring PR professionals pursue a postgraduate diploma or certificate in PR before entering the…

The PR Dilemma: Is a Postgraduate Qualification Worth It? - Read Post
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The Power of Colour: Bridging Accessibility in Communication

By Laura Joly on July 10, 2023

Introducing a new dimension In the realm of communication, there is a timeless emphasis on enhancing effectiveness through the art of message framing. This art involves structuring discussions to shape…

The Power of Colour: Bridging Accessibility in Communication - Read Post
Various coloured pencils are in a row with a light blue background behind them.