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One Step Forward, Three Steps Back: How the Classroom Differs From the School of Life

By Afrika Nieves-Bentley on January 27, 2025

This month, I’d like to talk about the differences between organizing a communications event in college versus out in the wild. Enough for you When I was in college studying communications, we had a big group project at the end of our last year. We had to organize a media conference for an imaginary event…

One Step Forward, Three Steps Back: How the Classroom Differs From the School of Life - Read Post
Two signs pointing in opposite directions with the words practice and theory.

The PR Magic Behind “Inside Out 2”

By Algairén Artiaga on July 1, 2024

In the world of cinema, a movie’s success is often attributed to its storyline, animation quality, and star-studded voice cast. However, a critical yet sometimes overlooked component of a film’s…

The PR Magic Behind “Inside Out 2” - Read Post
The various emotions from Inside Out hold up letter signs spelling out Team Riley.

Networking From an Introvert’s Perspective

By Amrit Shanmuga Sundara Raja on July 1, 2024

Imagine this – you enter a cozy pub in downtown Toronto for a networking event, hoping to meet new people, but there is something that scares you- the need to…

Networking From an Introvert’s Perspective - Read Post
Two business people shaking hands in front of other people, as the one on the right passes her business card over to the person on the left.

The Death of Critical Thinking Will Kill Us Long Before AI

By Pragya Pokhriyal on July 1, 2024

In an age where information is just a click away, our ability to think deeply and critically is fading faster than a Snapchat streak. Instead of reading and understanding, we…

The Death of Critical Thinking Will Kill Us Long Before AI - Read Post
A person in a business suit stands in front of a wall with a colourful drawing on it that depicts the analytical and creative sides of the brain.

Crafting Compelling Press Kits: A Graphic Designer’s Guide for PR Professionals

By Emily Jenkins on June 24, 2024

Public relations involves making a lasting impression on journalists and media outlets. One powerful tool in your PR arsenal is the press kit, a comprehensive package that tells your brand’s…

Crafting Compelling Press Kits: A Graphic Designer’s Guide for PR Professionals - Read Post
A person using smartphone and laptop at home.

Key Messages: An Essential Guide for Communicators

By Ashpreet Kaur Suri on June 24, 2024

Messaging is the key to achieving an impact with communication. Whether in personal communication, professional settings, or digital interactions, the key messages we convey shape our relationships, influence our audience…

Key Messages: An Essential Guide for Communicators - Read Post
Three people sitting at a table looking at a laptop.

Knowing Your Value

By Ali Ryan on June 24, 2024

It’s important to recognize your worth in the path that you choose. This is especially true in communications and creative professions, as we are often undervalued in what we do…

Knowing Your Value - Read Post
A sign sits in the sand with text that reads, "Know Your Worth."

Engaging Digital Audiences Through PR Strategies

By Aqsa Aamir on June 24, 2024

The connection between PR and the digital world has improved to the extent that it looks like AI and technology are evolving. This has more to do with the advancements…

Engaging Digital Audiences Through PR Strategies - Read Post
A person holds a smartphone as they scroll through social media. There are various notifications coming off the phone.

Five Times Hailey Bieber’s Rhode Skin Won The Internet

By Khushi Mundhada on June 17, 2024

If you’ve been on the internet in the past year, you’ve probably heard about Rhode Skin, Hailey Bieber’s skincare line that has taken the beauty world by storm. Seriously, this…

Five Times Hailey Bieber’s Rhode Skin Won The Internet - Read Post
Hailey Bieber's promotion of her Rhode Skin product. She's resting her head on the product.

Building Street Credentials Through Volunteering, Networking, and Certification

By Yasmine El Shafei, SCMP, MBA on June 17, 2024

Transitioning to a new market with a senior background is similar to embarking on a journey into unexplored territory! While it presents pressing challenges, it’s also an opportunity to grow…

Building Street Credentials Through Volunteering, Networking, and Certification - Read Post
On a blue background, a hand holds up a green badge.

Building Trust in an Era of Disinformation

By Algairén Artiaga on June 17, 2024

The proliferation of misinformation and fake news presents a significant challenge for public relations professionals. The rapid spread of false information through social media and online platforms has made it…

Building Trust in an Era of Disinformation - Read Post
A hand turns two letter blocks to change the word to read from Fake to Fact.

Dipping into Fun: Barbie and Heinz Team Up for an Iconic Collab

By Meagan Poole on June 17, 2024

Are you a fan of Barbie? Are you a fan of sauces? If you answered yes to both or one of those questions, all I can think to say to…

Dipping into Fun: Barbie and Heinz Team Up for an Iconic Collab - Read Post
The new Barbie Heinz ketchup bottle next to a small bowl of the pink ketchup.

Crisis Schmisis: How Brands Keep Calm and Carry On

By Audrey D’Mello on June 17, 2024

In today’s hyperconnected world, where information spreads like wildfire across various digital platforms, reputation management has become a very important aspect of public relations.  A brand’s reputation is its most…

Crisis Schmisis: How Brands Keep Calm and Carry On - Read Post
The word crisis is spelled out from letter tiles while an assortment of tiles surround it.