Latest Article
Taylor Swift Got Booed at the Super Bowl – Who’s to Blame?
It is February 2025, and a girl decides to go support her boyfriend, who is hoping to win his third consecutive Lombardi Trophy with his team. What was the worst that could happen? Well, besides them not winning, of course. Turns out, when the girlfriend is pop superstar Taylor Swift… everything. Now, if you’re not…
Ethical Issues Faced By PR Professionals
Public relations is an essential field that oversees correspondence between an association and its partners, including general society, financial backers, workers, and the media. The job of PR experts is…
The Significance of Public Relations Awards
The just-concluded Canadian Public Relations Society (CPRS) and Toronto ACE (Achieving Communications Excellence) Awards had me thinking a lot about why public relations (PR) awards are so important. The CPRS…
Saying NO Does Not Make You Difficult
No, no, thank you, absolutely not, hard pass. *aggressive head shake* Oh my goodness, how I have grown to love that one small word in all of its iterations. Last…
A Closer Look at Crisis Communications: The Maple Leaf Foods Listeria Outbreak
This was originally posted on MatisseNelis.com. In August 2008, Maple Leaf Foods, one of Canada’s leading food processing companies, faced a severe crisis. A listeria outbreak linked to its products resulted…
Tips to Staying Motivated During Unpaid Internships
Starting an internship can be both thrilling and demanding. I’ve been doing internships for the past six months, each offering a unique learning experience and the opportunity to work with…
Corporate Pride: A Double-Edged Sword for the 2SLGBTQIA+ Community
Last month was Pride Month! And with Pride Month comes corporate Pride, also known as rainbow capitalism. Corporate Pride is when companies celebrate Pride Month—also labelled as rainbow-washing, the strategic…
Avoiding Main Character Syndrome: Why Media Training is Necessary
CW: This story contains mentions of mental illness, suicide, and pregnancy loss. When I think about the importance of media training, my mind immediately goes to fun projects, like if…
The PR Magic Behind “Inside Out 2”
In the world of cinema, a movie’s success is often attributed to its storyline, animation quality, and star-studded voice cast. However, a critical yet sometimes overlooked component of a film’s…
Networking From an Introvert’s Perspective
Imagine this – you enter a cozy pub in downtown Toronto for a networking event, hoping to meet new people, but there is something that scares you- the need to…
The Death of Critical Thinking Will Kill Us Long Before AI
In an age where information is just a click away, our ability to think deeply and critically is fading faster than a Snapchat streak. Instead of reading and understanding, we…
Crafting Compelling Press Kits: A Graphic Designer’s Guide for PR Professionals
Public relations involves making a lasting impression on journalists and media outlets. One powerful tool in your PR arsenal is the press kit, a comprehensive package that tells your brand’s…
Key Messages: An Essential Guide for Communicators
Messaging is the key to achieving an impact with communication. Whether in personal communication, professional settings, or digital interactions, the key messages we convey shape our relationships, influence our audience…
