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The High Cost of Immigration Change: Ontario Programs on the Chopping Block
With elections around the corner, we have seen unexpected changes in Canada’s immigration policies. The Canadian Government cut study permit rates for international students on January 22, 2024, by 30 per cent compared to 2023. In 2025, they aim to reduce the study permits by a further 10 per cent, which means only 437,000 study…
The Rebrand (Roast) of Tom Brady
Admit it or not, everyone makes fun of people. Whether it’s in a loving and humbling way or an I hate you, and you irk my soul type of way. …
The Art of Self-Growth
We all hope that we will be the best versions of ourselves one day. But most of us do not realize that personal growth does not happen by just living.…
News Consumption: The PR Professional’s Daily Meal
Where do you get your news? What news sources are you reading? What current news story are you following? How invested are you in daily happenings? Do you expose yourself…
Breaking Through the Noise: The Art of Brand Storytelling in a Fast-Paced Market
We overlook the power of storytelling even in today’s wild digital world. Storytelling is a game-changing tool that allows brands to showcase their products and services, creating lasting impressions that…
I Spy With My Eye: The Overuse of AI
It was the year 2019. I was working as an editor, moderating content for a tech-giant cum international media house. After CMS software and analytics tool, It was my first…
Coachella: Why the Good Will Always Outweigh the Bad
We all know and love Coachella (obviously); well, at least, most of us do. Coachella Valley Music and Arts Festival is a huge music festival in Indio, California, and probably…
Community Engagement: How it Transforms Your Brand
Community engagement is the public’s involvement and role in your brand; it’s arguably the most essential to PR practice. But why is this yet another thing that a brand should…
The Subtle Art Of Writing A Press Release
A press release is like the party invitation of the PR world! It’s the juicy scoop, spilled in written form, that lets the media and the world know about an…
How BookTok and Bookstagram Changed Publishing PR
If you walk into any bookstore in 2024, I can guarantee that one of the tables will be marked with something like “BookTok Favorites.” What are some of the top…
How AI is Changing the Marketing Landscape
Ross Simmonds, CEO of Foundation Marketing, shares how AI-powered tools are being used in marketing The buzz around new products is always exciting in today’s tech-driven world. One of the…
Prove Your Dough: A Recipe for Small Businesses to Navigate Your Own Media Relations
This month, I want to reach small business owners so that my communications training can help you help yourself with media relations. Think of the example of retail: when you’re…
Taylor Swift Unlocks a New Level for the PR Industry
Let’s talk about that ONE thing that is taking the world by storm – TAYLOR SWIFT! Her Eras tour is the reason the USA rebooted its economy last year, and…
