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We’re in the New Era of PR
PR is evolving faster than ever. What once worked as a tried-and-true formula is being rewritten in real-time, shaped by new tools, platforms, and shifting audience behaviors. From AI-driven insights to social media’s ability to drive entire narratives, the industry is in a constant state of transformation. AI, social media, and the speed of PR…
The Death of Critical Thinking Will Kill Us Long Before AI
In an age where information is just a click away, our ability to think deeply and critically is fading faster than a Snapchat streak. Instead of reading and understanding, we…
Crafting Compelling Press Kits: A Graphic Designer’s Guide for PR Professionals
Public relations involves making a lasting impression on journalists and media outlets. One powerful tool in your PR arsenal is the press kit, a comprehensive package that tells your brand’s…
Key Messages: An Essential Guide for Communicators
Messaging is the key to achieving an impact with communication. Whether in personal communication, professional settings, or digital interactions, the key messages we convey shape our relationships, influence our audience…
Knowing Your Value
It’s important to recognize your worth in the path that you choose. This is especially true in communications and creative professions, as we are often undervalued in what we do…
Engaging Digital Audiences Through PR Strategies
The connection between PR and the digital world has improved to the extent that it looks like AI and technology are evolving. This has more to do with the advancements…
Five Times Hailey Bieber’s Rhode Skin Won The Internet
If you’ve been on the internet in the past year, you’ve probably heard about Rhode Skin, Hailey Bieber’s skincare line that has taken the beauty world by storm. Seriously, this…
Building Street Credentials Through Volunteering, Networking, and Certification
Transitioning to a new market with a senior background is similar to embarking on a journey into unexplored territory! While it presents pressing challenges, it’s also an opportunity to grow…
Building Trust in an Era of Disinformation
The proliferation of misinformation and fake news presents a significant challenge for public relations professionals. The rapid spread of false information through social media and online platforms has made it…
Dipping into Fun: Barbie and Heinz Team Up for an Iconic Collab
Are you a fan of Barbie? Are you a fan of sauces? If you answered yes to both or one of those questions, all I can think to say to…
Crisis Schmisis: How Brands Keep Calm and Carry On
In today’s hyperconnected world, where information spreads like wildfire across various digital platforms, reputation management has become a very important aspect of public relations. A brand’s reputation is its most…
FOBO and the PR Industry: Facing AI with Optimism and Ethics
In an era where the suggestion to smear glue on pizza can be taken seriously, and journalists find themselves engaging in emotionally charged banter with AI bots, the rapid pace…
From Regret to Opportunity
Do you ever feel like you missed the networking train during school because you were too buried in books and assignments? Trust me, I’ve been there. As an almost-graduate from the PR and Strategic Communications program…
