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One Tweet Away from Chaos: Crisis PR in the Social Media Era
Once upon a time, when a customer had a complaint, they’d write an email or call a helpline, and brands could take a few days to respond. Today, that complaint is a viral tweet, a 60-second TikTok, or an Instagram Story with millions of views. We now live in a world where the average brand…
Corporate Organizations Need a Master Key Message Document
Three things are certain in corporate communications – clarity, consistency, and coherence. A master key messages document basically serves as a foundational communications/public relations tool that summarizes the entire essence…
Out of Work? Try Not to be Too Hard on Yourself
As our society shifts back to normalcy following a global, life-changing pandemic, one of the many differences that I have personally noticed is the job market. I’m sure we’ve all…
The Flaws of Flattery: Why Imitation Isn’t Always Admirable
The age-old saying, “imitation is the sincerest form of flattery,” has been quoted countless times to reassure people that being copied is a compliment. But is it really? Sure, imitation…
Rare Beauty: A Look Into Its Influencer Marketing Strategy
While browsing online for interesting PR courses to broaden my knowledge a few weeks ago, I stumbled upon a topic that immediately caught my attention: Brand leadership. Initially, brand leadership…
Creating Cinematic Impact: The Importance of Film Marketing in PR
Who doesn’t love films or movies? We often seek more background on what elevates a film and how it gains the attention it deserves through promotion, or what we call…
The Rise and Worth of Platform Businesses: Harnessing FOMO for Growth
How many times have you bought things you don’t need but still bought them because you couldn’t resist? You’re not alone. We’ve all been there, filling our carts with items…
What to Expect When You’re Expecting to Share Your Company’s Values
“Why are we allowing ourselves to get worked up over whether giant, multi-national corporations are pro-gay or have traditional American values? Corporations have but one value: shareholder value. Let’s stop…
Unmasking Silent Racism: The Stealthy Saboteur of Authentic Inclusion
Being an immigrant, racialized minority person living in North America is never a cakewalk. There is always an unsaid fear of not fitting in or not being good enough that…
Unlocking PR Magic: Wicked’s Strategic Brand Collaborations and Cross-Promotions Revealed
The highly anticipated movie Wicked’s upcoming release involves more than just creating the visually stunning film. It showcases a successful blend of brand partnerships and promotional strategies meticulously planned by…
The Power of Authentic Personal Branding
Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you’re not in the room.” This statement emphasizes the importance of ensuring that…
Introducing The Field Model
What is internal communications? It’s challenging. There are hundreds of internal communications definitions, and depending on who you survey, the breadth of what’s included under internal communications may vary. Simply,…
Lights, Camera, PR! How Celebs Keep the Buzz Alive
Alright, let’s talk about the real MVPs of staying in the spotlight: Celebrities and their epic PR game. Whether they’re breaking the internet with a single tweet or launching scholarships…
