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How to Plan and Execute an Epic Event
As a photographer, I have been to many creative events hosted by camera brands such as Socality x Canon Creator Lab, Sony, and Fujifilm. All of these events were epic in their own right. Each camera brand hosted its events differently from the venue, what the event offers, impact, vibes, and memory. It got me…
Knowing Your Value
It’s important to recognize your worth in the path that you choose. This is especially true in communications and creative professions, as we are often undervalued in what we do…
Engaging Digital Audiences Through PR Strategies
The connection between PR and the digital world has improved to the extent that it looks like AI and technology are evolving. This has more to do with the advancements…
Five Times Hailey Bieber’s Rhode Skin Won The Internet
If you’ve been on the internet in the past year, you’ve probably heard about Rhode Skin, Hailey Bieber’s skincare line that has taken the beauty world by storm. Seriously, this…
Building Street Credentials Through Volunteering, Networking, and Certification
Transitioning to a new market with a senior background is similar to embarking on a journey into unexplored territory! While it presents pressing challenges, it’s also an opportunity to grow…
Building Trust in an Era of Disinformation
The proliferation of misinformation and fake news presents a significant challenge for public relations professionals. The rapid spread of false information through social media and online platforms has made it…
Dipping into Fun: Barbie and Heinz Team Up for an Iconic Collab
Are you a fan of Barbie? Are you a fan of sauces? If you answered yes to both or one of those questions, all I can think to say to…
Crisis Schmisis: How Brands Keep Calm and Carry On
In today’s hyperconnected world, where information spreads like wildfire across various digital platforms, reputation management has become a very important aspect of public relations. A brand’s reputation is its most…
FOBO and the PR Industry: Facing AI with Optimism and Ethics
In an era where the suggestion to smear glue on pizza can be taken seriously, and journalists find themselves engaging in emotionally charged banter with AI bots, the rapid pace…
From Regret to Opportunity
Do you ever feel like you missed the networking train during school because you were too buried in books and assignments? Trust me, I’ve been there. As an almost-graduate from the PR and Strategic Communications program…
The Rebrand (Roast) of Tom Brady
Admit it or not, everyone makes fun of people. Whether it’s in a loving and humbling way or an I hate you, and you irk my soul type of way. …
The Art of Self-Growth
We all hope that we will be the best versions of ourselves one day. But most of us do not realize that personal growth does not happen by just living.…
News Consumption: The PR Professional’s Daily Meal
Where do you get your news? What news sources are you reading? What current news story are you following? How invested are you in daily happenings? Do you expose yourself…
