Latest Article
The Problem with Pretending: What “Corporate Catfishing” Means for PR and Communications
Imagine starting a new job full of excitement, ready to join a workplace that promises creativity, flexibility, and a people-first mindset, only to walk into something completely different. The vibe is cold. The culture? Non-existent. And all those great things the company said during the interview process? Nowhere to be found. That’s what the team…
Culture’s Impact on Communication
Communication is fundamental to human interaction, serving as the first principle for relationships, collaboration, and understanding. However, the way individuals communicate is deeply influenced by the culture they belong to.…
The Benefits and Risks of AI in PR
As AI seemingly dominates every industry, it has drawn both skeptics and enthusiasts in the name of technological advancements. A few of the most significant areas of concern are job…
Accessibility Matters: Our Commitment to Creating Accessible Content
In honour of PR & Lattes celebrating its first Global Accessibility Awareness Day (GAAD), we wanted to take a moment to highlight our continuous efforts to ensure that our digital…
Navigating the Green Change: How Sustainability is Reshaping Communications
On a Monday afternoon of an unusually hot February on the southeastern side of the globe, I heard a senior member of an otherwise young company declare that the fad…
Passion Fuels the PR Profession
One thing is for sure: if you are not passionate about public relations and the communications space, you are unlikely to thrive in the field. Many PR professionals characterize their…
A Deep Dive on Freebie PR
Who doesn’t love free stuff? I know I do. We all know companies send out PR packages to creators all the time (even to super small creators, so get on…
Say My Name, Say My Name: Building Better Relationships at Work
You actin’ kinda shady. When I was studying PR and strategic communications at Durham College, my professors always said that the most important part of this industry is building relationships.…
Innovate to Elevate: The Rise and Success of CGI Marketing Campaigns
In a world saturated with ads, Computer-generated imagery (CGI) advertising stands out as one of the most innovative and memorable forms of advertisement. The emergence of CGI advertising is nothing…
Call me crazy, but I want in-person interviews back!
While I appreciate the convenience of simply clicking a link and being greeted by a panel of interviewers, I can’t help but wonder: where have the in-person interviews gone? More…
The Princess and her Privacy: A HOT Communication Crisis Continued…
In my most recent article, I wrote about King Charles and the Royal family and how Royal protocol impacts the release of information about their personal lives. As I explained…
Building Trust Between Journalists and PR Professionals
If you’re reading this, it’s likely that you’re interested in improving your relationships with journalists or public relations professionals, or perhaps you’re just starting out in the communications industry. It’s…
BRB, Just Watching “Workin’ Moms”
In the late fall of 2023, I was browsing through Netflix when it suggested the show Workin’ Moms to me. I was captivated by the two-minute teaser, and I had no idea…
