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Strategic Communications in Change Management: Aligning Messaging for Success

Guest Post by Paige Strand on April 7, 2025

Have you ever experienced change fatigue? According to 2024 insights from Gartner last year, the majority of organizations continue to experience major firmwide changes in recent years and believe that this will only continue for future years. Between COVID-19 and intense changes in economics, politics, industry disruptors and even climate, change is constant, and the…

Strategic Communications in Change Management: Aligning Messaging for Success - Read Post
Wooden blocks spelling the word change and chance, as the block with the g and c is at an angle.

Artificial Intelligence, Y2K, and Copywriting

By Cynthia Maldonado on April 1, 2024

Anyone who knows me well knows I have a fundamental mistrust of technology. While I cannot say with certainty where this fear began, I believe it can be traced back…

Artificial Intelligence, Y2K, and Copywriting - Read Post
Someone on their laptop with a graphic of an AI chatbot appearing above their hands.

Navigating the PR Jungle: Insights for Emerging Professionals

By Tanya Murali Dharan on April 1, 2024

Welcome to the wild and wonderful world of Public Relations! As a burgeoning PR intern, account co-ordinator, or assistant account executive (AAE), stepping into this dynamic field can feel like…

Navigating the PR Jungle: Insights for Emerging Professionals - Read Post
A woman stands next to a whiteboard as she presents to a group of people sitting around a table.

There Is Such a Thing as Bad Publicity

By Jacqueline Gualtieri on April 1, 2024

We’ve all heard the old adage: There’s no such thing as bad publicity. The idea behind it? Anytime you get your name out, there is a good thing. Perhaps that…

There Is Such a Thing as Bad Publicity - Read Post
Two hands are holding microphones and recorders in front of a crowd.

Your guide to college PR programs in Ontario

By Rebeca Blyde on March 25, 2024

If you’ve found your way to this blog, chances are you’re familiar with the world of public relations. Whether you are already a communications expert looking to expand your knowledge…

Your guide to college PR programs in Ontario - Read Post
Durham College's Gordon Willey building in autumn.

How to master the art of writing for the web

By Amrit Kaur on March 25, 2024

Are you guilty of skimming through articles, news, or blogs online, only to abandon them midway because they’re too long or lack that engaging factor? You’re not alone in this…

How to master the art of writing for the web - Read Post
A person typing on a laptop on a wooden table.

Visual Storytelling: How Graphics Enhance PR Campaigns

By Emily Maldonado on March 25, 2024

In PR, where communication is king, the narrative we choose to tell and the medium we select to tell it can make all the difference. As a graphic designer, I’ve…

Visual Storytelling: How Graphics Enhance PR Campaigns - Read Post
A woman is working on a logo design on their computer in their home office.

All is fair in PR and Oscars

By Felicia Empey on March 18, 2024

A brief history of Oscar campaigning and how Hollywood tactics could work for you. If awards are a sport, then the Oscars are my Superbowl. From a very early age,…

All is fair in PR and Oscars - Read Post
The Shakespeare In Love cast with their Oscars. Harry Weinstein's face is covered.

Protecting all of your content creation efforts

By Keerthana Suresh on March 18, 2024

Intellectual property, though intangible, is most likely to be stolen. Here are a few tips on safeguarding your IP when working in PR. Today, everyone has exposure and learning to…

Protecting all of your content creation efforts - Read Post
A person is typing on a laptop that sits on a background that features various icons on it that represent intellectual property.

The Road to Securing a PR Internship

By Meagan Poole on March 18, 2024

I’m at that point now in my program. That terrifying point where I’m looking for my PR internship. One of the last steps of my PR & Strategic Communications education…

The Road to Securing a PR Internship - Read Post
A university-aged man smiles with laptop in his hands as he's standing in hallway with other individuals.

Lem-uhn squeezing success for clients and employees

By Nathan Buchanan on March 11, 2024

This is the second article in my new series, Lattes & Insights. This is a series where I interview industry experts, influencers, and thought leaders to discuss various topics, trends, challenges,…

Lem-uhn squeezing success for clients and employees - Read Post
Riannon Palmer, Lem-uhn's founder, stands next of a large neon sign of the agency's logo, which is a lemon with the words [Lem-uhn] in the middle, with her arms open showcasing it.

What is HOT Communication?

By Kaleigh Duff on March 11, 2024

One of the first concepts I remember learning while enrolling in my post-secondary PR program was never to lie. That same introductory course instilled in me the essential basic information…

What is HOT Communication? - Read Post
The gates at Buckingham Palace at sunset.

PR & Advertising: How They Work Together

By Mckayla White on March 11, 2024

Brands are everywhere; some you love, some you hate, and some you feel indifferent about. But why is that? What makes you remember some and forget others? Well, the answer…

PR & Advertising: How They Work Together - Read Post
A computer-generated illustration of a social media post with a megaphone coming out, symbolizing it amplifying the message.