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Advocating for DEI in Your Employee Relations: From Policy to Practice
It’s Monday morning. Your inbox is overflowing, your coffee’s gone cold, and your Slack just pinged with a thread titled, “Diversity in the office, what’s next?” You glance around and feel a lack of energy, connection, and maybe even purpose. DEI, or Diversity, Equity, and Inclusion, isn’t just the week’s buzzword. It’s a real movement.…
Yes…and?
Ariana Grande has been in the spotlight lately, and there have been various discussions surrounding her. However, I think it’s time to discuss something more important she’s done recently. Let’s…
Global cities with flourishing PR careers
Want to experience living in a different city and work as a PR practitioner? Then this is the article for you! Check out these blossoming cities that are exquisite both…
Small Steps, Big Impact: Sustainable Branding for Small Businesses
“If your idea is exceptional, then commercialize it.” It takes courage to step forward in bringing your idea to life, especially for those who don’t have a viable financial backup.…
Making a Career Change to Communications
A career change is always scary and comes with so many doubts and fears, but sometimes, when you take the leap, it can be a great move and allow you…
Designing Success: A Graphic Designer’s Perspective on the Timeline of Website Design for PR Professionals
The importance of a compelling online presence in PR cannot be overstated. A well-crafted website serves as the digital face of a brand, influencing how the public perceives it. As…
PR with Purpose
There are many activists in the world, but sadly not all of them have a significant platform from which they can voice their opinions, raise awareness, and ultimately affect change.…
Public-Serving Organizations Need to Modernize Their PR and Comms Fast
In the digital age, government organizations must ensure they have the tools and strategies to develop a modern approach to their communications strategy. When I first started an internship at…
Table 26 Needs Compelling Copy: Why A Former Server May Be The Copywriter You Are Looking For
Let’s talk USPs for a moment. What is a USP? It stands for a unique selling proposition. It is that elusive spark that sets your product or service apart from…
The Vibrant Palette: A PR Guide to Mastering Colour Theory in Branding
As PR professionals navigate the intricate landscape of brand representation, one often underestimated element can significantly impact audience perception: colour. As a graphic designer, colour, particularly colour theory, is a…
PR Life Hacks: A Quick Survival Guide
It’s challenging in any field to find that perfect work-life balance. Having this balance would allow you to recharge, take care of yourself, and avoid the burnout many of us…
Creating Content Through A Different Lens
As I have entered a career that is new for me in many ways, I am reflecting on the question that I get so many times in my life when…
You, Inc.: The Art of Personal Branding and PR
In the age of self-made influencers, entrepreneurial masterminds, and social media rockstars, one thing is clear: you are your own brand. Welcome to the era of “You, Inc.,” where the…
