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The Top 5 PR Wins and Top 5 PR Fails from April Fools’ Day
April Fools’ Day is a golden opportunity for brands to flex their creative muscles and connect with audiences through humour and surprise. Every year on April 1st, companies big and small roll out quirky campaigns, whimsical press releases, and sometimes elaborate hoaxes in hopes of going viral or strengthening their brand identity. At its best,…
PR on TV: They’re A Professional?
Way back in the day, before becoming a communications professional, I wanted to work at a museum. I had two summer internships at a sports museum, which was a great…
The Myth of the Shadow Ban
The Algorithm. The Shadow Ban. Why do these all sound so ominous? Well, because they can actually have a significant and unfavourable effect on your social media accounts if you…
The Crucial Role of Client Questionnaires in the Graphic Design Process
Imagine embarking on a cross-country road trip without a map or GPS. You’d likely end up lost and frustrated, wasting precious time and resources. The same principle applies to graphic…
Red Carpet PR: Fame & Communications
Think Hollywood. What comes to mind? For myself specifically, many things come to mind. I think of the glitz and glamour and all that comes with it. Red carpets/events, the…
Red Flags to Avoid When Starting Out as a Freelance Copywriter
Red is my favourite colour. From the shade of lipstick to the flavour of candy, my love affair with all things red is apparent in several aspects of my life.…
The Challenges of Accessing Information and Communication
There are times when being a part of a niche group makes you feel special, and it is fun. Then, sometimes, you feel like you are fighting an uphill battle…
Rebranding Your Identity: When to Make the Change from a Graphic Designer’s Perspective
In a world driven by first impressions, your brand identity is pivotal in defining your company’s image and reputation. As a graphic designer, you understand the importance of visual aesthetics…
The Importance of a Clean Social Media Presence
In today’s world, most people use social media. Better communication tools, more accessible and quick internet connections, and the rise of several social networking sites have altered how we interact…
Back to Basics: My Reaction to High-Profile Flubs
Hot take: I’m good at what I do. I love seeing people doing excellent work in our industry— I know how hard they work to achieve excellence. It’s also why…
When I Grow Up, I Want To…?
The mornings are cooling down, pencils are on sale in bulk, and I went to the CNE, so I know summer is over. Even when I’m well into my career,…
Mastering the Art of Networking: A Professional Communicator’s Guide
Networking is an invaluable skill for professional communicators. Whether you’re mingling in person or connecting online, the art of networking can unlock doors to opportunities and foster valuable relationships. In…
Blogs Are Not Dead: Copywriting Blogs That Are Alive and Thriving
It was a morning just like many others before it. I was sipping my extra-large latte, minding my business, and scrolling social media. The words from a sponsored post caught…
