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The Power of Symbols in PR and How Mississauga’s Changing Flags Strategy is Gaining Attention
A flag. A statement. Have you ever thought that a simple piece of fabric can become a serious PR strategy? Well, yes. Mississauga has replaced American flags with Canadian ones across its city spaces amid the latest tensions between Canada and the United States due to U.S. tariffs. This move has a lot of public…
The Tylenol Case Study: A Masterclass in Crisis Communications
When we think about crisis communications, few events stand out as starkly as the 1982 Tylenol crisis. A tragedy that could have annihilated a trusted brand instead became a landmark…
Why Graphic Design is not Art and Why the Distinction Matters
The distinction between art and design has long been debated in the realm of creative expression. While both fields involve visual composition and creativity, fundamental differences set them apart. One…
How to not make friends and still influence people: Why sometimes you need to listen to the advice you don’t want to hear
As I’ve written before, I have gotten some pretty bad advice from people I love very much. I try not to dwell on it anymore because their hearts are in…
The Top 5 Skills That Help Me Succeed as a PR Student
Being a good student may look different for some people. Each student’s journey is unique, and it is critical to focus on constant development rather than striving for perfection. In…
The Importance of Storytelling in PR: Branding to Bonding
Effective Storytelling As the PR world advances, compelling storytelling remains one of the most powerful tools to connect with an audience. Brands must connect with their target audiences for financial…
X and Threads and News Exile – Oh My!
I can’t remember the last time we’ve seen this many rapid shifts in social media in such a short period. The rise of Threads, Twitter’s transition to X, and the controversial banning…
From Corporate Marathon to Balanced Sprint: The Transformation of Work Culture
In the past, the corporate world celebrated the idea of constantly working hard, waking up early, and putting in endless hours to achieve success. This culture of non-stop work was…
Navigating the PR Landscape: Agency vs Corporate Roles
Public relations professionals often choose between working at a PR agency or a corporate role. Each option offers distinct advantages and challenges, catering to diverse skill sets and career aspirations. …
Barbie: Lessons from the Legacy Brand
First, I am a biased Barbie girl, I refuse to lay all the ills of society at her plastic feet, but I acknowledge that my experience with Barbie is mine…
Securing Your Dream Placement
The rapidly evolving world of PR offers a dynamic environment where creativity, communication, and strategy meet. For students looking to enter the industry, prepare yourself to walk a path filled…
I’ve Decided to Be a Freelance Copywriter: Help!
You did it! You took the leap and decided to change your career entirely. You worked hard, learned new skills, completed courses, and committed to being your own boss. You…
The Very Easy Task of Finding Work/Life Balance
Remember when everyone worked non-stop, focused on “the grind,” and was always tired and miserable? We have collectively moved away from that notion., probably because we were forced to when…
