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Volunteering My Way To Awesome Opportunities
If someone had told me a few years ago that volunteering, something I did purely out of passion, would become a strategic career move, I might have laughed. But looking back, almost every major opportunity I’ve had in Canada has been connected, in some way, to my volunteer work. I started volunteering long before I…
Elevating Inclusivity: Crafting Accessible Social Media Content
Creating inclusive digital content is no longer a courtesy—it’s a responsibility. With the digital world becoming increasingly visual, ensuring everyone can engage with your content, including the estimated 285 million…
Top 10 PR & Marketing Podcasts: A Must-Listen for PR Professionals
Podcasts have quickly become one of the most consumed forms of media, especially among professionals looking to learn on the go. This is particularly true for those in the public…
Shaping the narrative: PR and generative AI
Today, one of the pivotal points of evolution in PR and communications is the realm of Generative Artificial Intelligence (AI). As a PR professional, understanding and effectively communicating the implications…
A PR deep dive: The Sandoval-Leviss affair fallout on Vanderpump Rules
The unfolding affair between Tom Sandoval and Raquel Leviss on the popular show Vanderpump Rules provides an interesting case study into reality TV’s public relations world.
My journey to Guatemala: A PR perspective
Using PR to Make a Difference This past February, I and 13 other Durham College (DC) Faculty of Media, Art and Design students, plus two DC faculty members, embarked on a journey…
What I wish PR folks better understood about graphic design
It is no secret that graphic design and public relations go hand in hand. They are two distinct but interconnected fields that often work together to create effective communication strategies…
Talk with your people: The value of investing in internal communications
I was sitting through another hybrid town hall meeting where the company leadership excitedly told employees in multiple countries that their newest product was a great hit with clients. ‘What…
A love-hate relationship with my CP Stylebook
Is it President or president? Is it 15 or fifteen? Is it donut or doughnut? If you’ve ever had to deal with the Canadian Press Stylebook, you know the struggle. The…
It’s me, anxiety. I’m the problem; it’s me.
Anytime I sit down to do anything important – or even when I start to think about doing something I need to do – I am halted by anxiety. It…
The social media crisis survival guide
Social media presents significant challenges, including the potential for crises to unfold and escalate – in real-time, rapidly. In such situations, a comprehensive strategy plays a crucial role in managing…
Climbing mountains, not counting years
Anyone who has ever made their way up a hill knows that the way down is the easier, more exciting, and downright more enjoyable part of the journey.
Media relations: Trust the process
You can take a horse to water, but you can’t make it take advantage of free publicity on a major television network. OK, that’s not really the saying, but it…
