Latest Article
Feel the Brand: Why Sensory Marketing is Changing the Customer Experience
Let’s say we are playing a rapid-fire game, and you have to tell me the first thing that comes to your mind when I say a word. First word: Coca-Cola. I’m assuming you think of that ‘pshhttt’ sound, that red and white logo, or maybe just the taste of it. Second word: Rhode lip gloss.…
The Benefits of Graphic Design in PR Strategy
Graphic design plays a crucial role in enhancing the effectiveness of all public relations strategies. Some benefits of incorporating graphic design into your PR strategy include: Visual Communication Graphic design…
Challenging the Norm: The Untapped Potential of International Students in the Canadian Workforce
Imagine the excitement of moving to a new country, bursting with dreams and aspirations, ready to embark on a rewarding career path. As an international student from India, I eagerly…
A Shift in Perspective: Career vs. Job
The last few years have given many people the time and space to entertain new perspectives about what matters and what doesn’t. All those times we’ve received an “URGENT” or…
What I Wish I Knew About PR Before Enrolling
I bet that I am not the only one who often feels the need to explain in more depth what public relations is when someone asks, “And what do you…
Someone’s PR Crisis is Another’s PR Miracle: Vanderpump Rules
When life gives lemons, make lemonade. I’m sure you’ve heard or seen the term #Scandoval by now—the nickname for reality TV’s PR crisis of the year. If you haven’t, let…
The PR Dilemma: Is a Postgraduate Qualification Worth It?
Public relations (PR) is an exciting and dynamic industry with multiple entry paths. In Canada, many aspiring PR professionals pursue a postgraduate diploma or certificate in PR before entering the…
Slaying the Algorithm: Conquering the Beast of Social Media
Social media has become an integral part of our lives, whether we like it or not. It shapes the way we connect with each other, how we share information, and…
A Guide to Adding Images to Your Website or Blog
As a communications professional, you’ll often find yourself tasked with adding content to websites. A significant part of this responsibility is knowing how to appropriately use images – an aspect…
Mental Health and PR: My journey
Why, hello there! Allow me to introduce myself formally. I’m Matisse Hamel-Nelis, the founder and podcast host of PR & Lattes, and I live with Bipolar Type 2 and Borderline Personality…
How not to network: Or, why Rick Mercer doesn’t want to hear from me
A tale as old as dial-up You’re probably sick of articles pitting Baby Boomers against Millennials, but too bad because here’s another. When you are a newcomer in your field,…
Mastering Influencer Marketing
Influencer marketing has become a powerful tool for brands to connect with their target audience. By leveraging the reach and influence of social media personalities, businesses can significantly enhance their…
Web Design Knowledge for PR Professionals
As PR practitioners and communication professionals, understanding the fundamentals of web design can elevate the impact of your strategies and enhance engagement with your audience. This article aims to shed…
