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UGC Content: Why is it Trending in 2025?
Social media is the most unpredictable and dynamic form of online media. Although social media trends evolve rapidly, and another might replace one trend within seconds, user-generated content is still trending in 2025. Businesses, brands, organisations, and marketing strategists are leaning heavily toward UGC to drive engagement, enhance reach, and lead conversions. Now the question…
Unveiling Your Unique Brand Style: A Guide for PR Professionals
In the dynamic world of PR, establishing a strong and memorable brand style is crucial for building and maintaining a positive reputation. A well-defined brand style sets you apart from…
The Fusion Workforce: Let’s Make Work More Delicious for Everyone
My thoughts are on something broader than the PR and communications industry this month. I’d like to address the situation of working in both communications and another industry. I will…
Why do I need a portfolio?
In most cases, creative industries attract many talented individuals, sometimes making it difficult for some to stand out from the pack and secure opportunities. A well-crafted portfolio is a powerful…
Less Stress Please! How To Improve Your Holiday Message/Video Creation and Execution
In my communications career, I have created a lot of holiday content for others (usually leaders). From holiday cards for clients, social media posts, videos, newsletters, and “a tree planted…
But Do I Have To? A Freelance Writer’s Struggle with Pitching
What is the worst job I have ever had? That’s easy. I worked in a small retail store in my teenage years. It was, by no means, the most stressful,…
Corporate Besties?
We all love memes. We all love connecting with people over a little joke or an amusing situation. But do brands need to be doing it? Do companies need to…
The Change Communications Doctor is In
Disclaimer: Felicia Empey is not an actual doctor, and the following information provided is a resource and should not be used or relied on for any diagnostic or treatment purposes. This…
Mastering the Art of Giving Feedback to Your Graphic Designer: An Organized Approach
In the world of PR, effective collaboration with graphic designers is essential for creating eye-catching and impactful campaigns. To achieve outstanding results, it’s crucial to provide feedback to your graphic…
The Skinny on Shorts – YouTube Shorts
YouTube’s Shorts feature is making its way into our social realm, and what a big splash it has made! Rivalling its competitors in short-form video content like TikTok and Reels,…
The Ultimate PR Playlist
Let’s face it: when we’re hard at work, some songs just hit differently when we shine a PR light on them. If you were to make an ultimate PR playlist,…
The Remarkable Role of Social Media in Modern PR
When it comes to PR, one tool has taken centre stage: social media. It’s not just about cat memes and viral dances anymore; it’s a vital element in shaping public…
Professional Communicators and the Path to Reconciliation: A Guide to Actioning the 94 Calls
In recent years, the emphasis on reconciliation between Indigenous and non-Indigenous communities has intensified, with the Truth and Reconciliation Commission Report (TRC) providing a significant roadmap. The 94 Calls to…
