IDEA

The Challenges of Accessing Information and Communication

By Ashley Nemeth on September 18, 2023

Share this article:

A blind woman sits at a desk with a magazine open in front of her. Her white cane rests on the wall behind her.

There are times when being a part of a niche group makes you feel special, and it is fun. Then, sometimes, you feel like you are fighting an uphill battle with no end in sight.

As someone with a disability, having access to information on all platforms is one of those battles. It isn’t just in social media; it is in traditional media, television, sources of news, sources of entertainment, books…you name it, someone is struggling to access that information.

Imagine opening your phone to see what all your friends are up to and procrastinating on whatever you are avoiding (maybe that is just me). All the posts were in wingdings (I may have just aged myself, but the random character font) except for three to five per cent that were in English. Unfortunately, that is the case for so many, including myself.

I am someone who is blind, and I also am hard of hearing, putting myself in an even smaller niche of being Deafblind. I struggle daily to access materials at work for my children’s education, entertainment, news, etc. It isn’t just about one group of individuals that struggle to access your content but a vast number of individuals with all sorts of challenges that affect their ability to consume your content.

Many times, there is this thought that such a small number of people need accessible content. Still, the reality is that roughly 1.6 billion people globally experience a significant disability, according to the World Health Organization as of March 2023.

Technology is only one part of the equation; changing the behaviour and view of those 1.6 billion people through the eyes of those who do not live with a disability is the ultimate challenge.

Individuals like myself working in communications have a great opportunity to help with this effort to change how the world views accessible content and materials. Especially those who work outside of the disability-specific industries because, let’s face it, those who work in the disability sector know the why, but do your coworkers, friends, and family? Probably not!

You may also enjoy...

Read more great articles like this, or return to the main articles page…

All Articles

The Ultimate PR Playlist

By Meagan Poole on October 2, 2023

Let’s face it: when we’re hard at work, some songs just hit differently when we shine a PR light on them. If you were to make an ultimate PR playlist,…

The Ultimate PR Playlist - Read Post
A woman standing in front of a green wall smiles as she listens to music on her white headphones.

X and Threads and News Exile – Oh My!

By Ali Ryan on August 14, 2023

I can’t remember the last time we’ve seen this many rapid shifts in social media in such a short period. The rise of Threads, Twitter’s transition to X, and the controversial banning…

X and Threads and News Exile – Oh My! - Read Post
A woman in a yellow shirt smiles as she looks at her smartphone.

Crisis Schmisis: How Brands Keep Calm and Carry On

By Audrey D’Mello on June 17, 2024

In today’s hyperconnected world, where information spreads like wildfire across various digital platforms, reputation management has become a very important aspect of public relations.  A brand’s reputation is its most…

Crisis Schmisis: How Brands Keep Calm and Carry On - Read Post
The word crisis is spelled out from letter tiles while an assortment of tiles surround it.