Copywriting

Professional development

Blogs Are Not Dead: Copywriting Blogs That Are Alive and Thriving

By Cynthia Maldonado on August 28, 2023

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An overhead view of someone working away on their laptop with a cup of coffee next to it on the table.

It was a morning just like many others before it. I was sipping my extra-large latte, minding my business, and scrolling social media. The words from a sponsored post caught my attention. While I cannot recall the exact wording, it was something along the lines of,

“Blogs Are Dead!”  

The words hit me like a ton of bricks. You see, I had just begun my copywriting journey at the time. My foray into this career was largely inspired by a friend who had mentioned she hired a copywriter to maintain the blog for her business. She mentioned that she had many contacts who needed the same and that it was an industry she thought would be perfect for me. A storyteller since birth and an overall lover of words, I dived right in. I spent time learning everything I could about copywriting and decided to focus on writing long-form copy and content for businesses I believed in. It was the last thing I wanted to hear.

After cleaning up the coffee I had not-so-gracefully spit out and reading further, I calmed my nerves. This was an advertisement for a course designed to teach the benefits of leveraging social media reels for your brand. Was it a compelling copy? Yes. Was it an accurate statement? Thankfully, no. While different forms of marketing have emerged and gained traction over the years, blogging remains. A blog helps a business increase website traffic, build its brand, encourage client engagement, establish authority, and so much more.  

Reading blogs has been essential to my growth in the field of copywriting. Whether I am looking for tips and tricks or some motivation along the way, there is ALWAYS a blog post for that. The following list shares my personal Top 3.

  1. Filthy Rich Writer – You may recognize this name if you have social media. Filthy Rich Writer is a hugely popular course founded by Nicki Krawczyk, a copywriter with over 20 years of experience. This website offers plenty of free resources, including their regularly updated blog. It contains a treasure trove of invaluable advice for new copywriters or those who shift to freelance work.
  2. The Daily Egg – The Crazy Egg is a website optimization company that has been around since 2006. They run blogs on a myriad of topics important to any copywriter. From marketing to analytics, The Daily Egg has an extensive list of articles designed to help keep you informed and thriving!
  3. Positive Writer – I came across this blog while experiencing writer’s block and, in turn, an existential crisis. It is nothing short of incredible. It’s filled with articles to help any writer on their worst day. They are inspiring, motivating, and, as the name implies, overwhelmingly positive.  

Come to think of it, there is one more website that I can’t leave out. I have included a bonus fourth blog that you should absolutely be reading.

 PR & Lattes – PR & Lattes is your jolt of information on everything related to PR and communications. From blogs to podcasts, we’ve got you covered on what you need to know! 

You didn’t think I would miss the opportunity for a shameless plug, did you?

Amid ceaseless digital stimulation and the ever-evolving landscape of communications, the comfort and knowledge found in the written word remain. Take a load off, grab your caffeinated beverage of choice and dive into one of the many blog articles available at your fingertips. You’ll be happy you did!

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