Professional development

The Importance of a Clean Social Media Presence

By Rebeca Blyde on September 11, 2023

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Two woman are standing outside as they look at social media on a smartphone.

In today’s world, most people use social media. Better communication tools, more accessible and quick internet connections, and the rise of several social networking sites have altered how we interact and share information about ourselves.

There are many social media platforms to choose from, and we can use them for different reasons or goals. We could stay in touch with friends, discover new things and ideas, share information, self-expression, promote a business, or even promote ourselves and help in a job search.

You probably have an online identity and social media presence if you own a social media account. And what exactly is that? Our online identity is simply the digital version of ourselves that connects us with others and how they perceive us across all social media platforms and other online spaces, for example, what our profiles say about our job titles or interests. Our social media presence is primarily the activity and visibility on these platforms, such as the content we share and the communication and interaction with others on sites like Facebook, Instagram, LinkedIn, etc.

Therefore, if you are looking for a professional opportunity or want to maintain your reputation, stay consistent and authentic and have a clean social media presence. Trust me, employers may look at more than your resume or LinkedIn profile; they may also screen your social media to gather more information about who you are, your values, background, interests, and opinions. Your social media profiles frequently act as the first impression with other people, such as possible clients, coworkers, employers, or even new friends, and a polished social media presence can enhance your personal brand and foster a favourable first point of contact.

Nowadays, most people rely on the internet to know more about a person, and you don’t want to miss a dream job or promotion just because of an offensive or inappropriate comment or photo. Remember, bad news travels fast, and it is vital to think about the long-term possible effects of your posts because what you say or share today could come back to haunt you years from now.

So, think before you post and be purposeful when uploading anything personal on your social media account. And if you are all about going wild on Saturday nights and sharing all the details on social media, consider having a separate private professional and personal account to maintain a clear distinction.

And keep in mind that honesty is just as crucial on social media as maintaining a spotless online reputation. You may be yourself and share your hobbies while speaking appropriately and businesslike because a clean social media presence is becoming essential in today’s digital era.

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