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Five Times Hailey Bieber’s Rhode Skin Won The Internet

By Khushi Mundhada on June 17, 2024

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Hailey Bieber's promotion of her Rhode Skin product. She's resting her head on the product.

If you’ve been on the internet in the past year, you’ve probably heard about Rhode Skin, Hailey Bieber’s skincare line that has taken the beauty world by storm. Seriously, this girl has not just dipped her toes in the beauty industry, she’s doing a cannonball! From jaw-dropping PR packages to Instagrammable photo booths at Coachella, Hailey has made sure her brand, Rhode Skin, is on everyone’s lips (literally and figuratively!). Now, let’s dive into five times Rhode Skin totally won the internet.

#1 – The Giant-Size PR Package: A Bath Bomb with a Surprise Product

First up, let’s talk about the PR package that had everyone and their mothers talking. Imagine getting a PR package that’s not just a box but a bath bomb the size of a small planet! Yep, Hailey went there. She sent out these giant bath bombs to influencers and celebrities, and the twist? Each bath bomb had a surprise Rhode Skin product inside.

Social media blew up with unboxing videos. Influencers like Addison Rae and James Charles posted their reactions, and let me tell you, it was all the content we didn’t know we needed. People loved the creativity and the element of surprise. I mean, who doesn’t love a good surprise? It was like a skincare Easter egg hunt. Hailey’s giant PR package wasn’t just a smart marketing move but an experience. It got people talking, posting, and, most importantly, buying.

This stunt was genius because it wasn’t just about getting a product into people’s hands but creating a moment. And in the age of Instagram and TikTok, moments are everything. The bath bomb PR package showed that Hailey knows how to make a splash (pun totally intended) and keep people buzzing.

#2 – The Infamous Phone Case

Next up, we’ve got to talk about the infamous phone case. Hailey Bieber rocked this sleek, minimalist case with the Rhode logo, turning it into a must-have accessory overnight. Originally a promo item, its demand soared, leading Hailey to release it as a standalone product. But here’s the twist—it was custom-made for the lip treatment, making it truly unique. Hailey’s savvy marketing and star power turned a simple phone case into a viral sensation, cementing Rhode Skin’s status in the beauty world.

What’s so special about a phone case, you ask? Well, this wasn’t just any phone case. It was practically a VIP pass to the cool kids’ club. The internet went wild trying to get their hands on it. Fans were posting about it, influencers were flaunting it, and suddenly, it seemed like everyone had to have it. It was as if owning that phone case was a way of saying, “I’m part of the Rhode Skin squad.”

Talk about a marketing home run! The demand for this phone case highlighted Hailey’s ability to use her own fame to boost her brand. As one of the ultimate ‘it girls’, Hailey turned something as simple as a phone case into a viral sensation.

#3 – Photo Booth at Coachella

Now, let’s move on to the Coachella magic. If there’s one thing we know about Hailey, it’s that she knows how to throw a party. And at Coachella, she brought the ultimate party favour: a Rhode Skin photo booth with a free lip tint. But this wasn’t just any photo booth—it was an aesthetic dream – soft pastel backdrops, flattering lighting, and all the props you could ever need to get that perfect festival shot.

Everyone who’s anyone at Coachella stopped by the Rhode Skin booth. Influencers, celebrities, festival-goers—they all flocked to the booth to snap their pics. And, of course, they posted those pics all over social media, tagging Rhode Skin and spreading the word like wildfire. It was the ultimate blend of fun and marketing, proving once again that Hailey knows how to make her brand not just a product but a lifestyle.

The photo booth was a strategic move to engage with her audience in a fun and interactive way. Plus, it reinforced the brand’s image as trendy, youthful, and ultra-cool. It wasn’t just about promoting skincare; it was about creating memories. And let’s be real, the photos were absolute #goals.

#4 – Posting BTS of the Coachella Set-Up

Speaking of Coachella, Hailey didn’t stop at the photo booth. She gave us the ultimate behind-the-scenes look at the set-up on her Instagram Stories. Hailey shared it all, from the mood board to the final touches, giving followers an exclusive peek into the brand’s ideation behind the immersive marketing experience. 

Fans loved getting a peek behind the curtain. It made them feel like they were part of the process, and it humanized the brand. Hailey wasn’t just a celebrity endorsing a product—she was a hands-on boss babe, making sure every detail was perfect. The BTS content showed her dedication and passion for Rhode Skin, which made fans fall even more in love with the brand.

The BTS posts also played into the trend of authenticity and transparency. Seeing the real, unfiltered hustle behind the scenes was refreshing in a world where consumers are increasingly skeptical of polished marketing campaigns. It made Hailey and Rhode Skin more relatable, which is a huge win in today’s market.

#5 – Peptide Treatment Launch

Last but certainly not least, we have the launch of the Peptide Treatment. This was one of Rhode Skin’s most anticipated products, and Hailey made sure it got the attention it deserved. She teased the launch on social media, sharing sneak peeks and hints that got everyone hyped up.

When the product finally dropped, it was an instant hit. Beauty gurus and skincare enthusiasts raved about it, posting reviews and tutorials. The hashtag #RhodePeptideTreatment started trending, and people couldn’t get enough. Hailey even did a few live demos on Instagram, showing how to use the product and sharing her personal tips.

The Peptide Treatment launch was a masterclass in building anticipation and delivering on promises. Hailey leveraged her own influence and the power of social media to create a buzz that translated into massive sales. It was clear that Rhode Skin wasn’t just another celebrity brand—it was a skincare line that people genuinely loved and trusted.

The Power of Being ‘That Girl’

Hailey Bieber has always been a trendsetter, and she’s used her ‘that girl’ status to her advantage. Whether it’s her effortlessly chic style or flawless skin, Hailey makes everything she touches turn to gold. And she’s brought that magic to Rhode Skin.

By leveraging her own fame and influence, Hailey has created a brand that feels aspirational yet accessible. She’s not just selling products; she’s selling a lifestyle. And in a crowded beauty market, that’s what sets Rhode Skin apart.

Let’s not forget her competitors, either. We’ve got Kylie Skin by Kylie Jenner, Rare Beauty by Selena Gomez, and Fenty Beauty by Rihanna, all major players in the industry. But Hailey has carved out her own niche with Rhode Skin, focusing on clean, effective skincare that appeals to Gen Z and millennials alike. She’s combined her celebrity status with savvy marketing and high-quality products to create a brand that truly stands out.

The Numbers Don’t Lie

Let’s look at the stats to back all this up. Rhode Skin’s Instagram following has skyrocketed since its launch, with over two million followers and counting. The engagement rate is through the roof, with posts regularly getting hundreds of thousands of likes and comments. The Peptide Treatment alone sold out within hours of its release, and the hashtag #RhodeSkin has amassed over 10 million views on TikTok.

These numbers aren’t just impressive—they’re a testament to the power of Hailey’s influence and the effectiveness of her marketing strategies. Rhode Skin isn’t just a passing trend; it’s a brand that’s here to stay.

Final Thoughts

Hailey Bieber has proven that she’s more than just a pretty face—she’s a savvy businesswoman who knows how to create buzz and keep her audience engaged. From the giant-size PR package to the Peptide Treatment launch, Rhode Skin has had some major wins that have solidified its place in the beauty industry.

Hailey’s ability to blend her personal brand with her business acumen has made Rhode Skin a force to be reckoned with. She’s shown that you can turn a skincare line into a cultural phenomenon with a little creativity and a lot of hard work. And if the past few months are any indication, Rhode Skin is just getting started. So, keep your eyes peeled and your phone cases ready—because Hailey Bieber is about to take us on another wild ride.

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