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Dipping into Fun: Barbie and Heinz Team Up for an Iconic Collab

By Meagan Poole on June 17, 2024

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The new Barbie Heinz ketchup bottle next to a small bowl of the pink ketchup.

Are you a fan of Barbie? Are you a fan of sauces? If you answered yes to both or one of those questions, all I can think to say to prepare you for this blog is, get ready to ‘ketchup’ on the latest collab that’s turning heads: Mattel and Heinz have joined forces in a partnership that’s as sweet as it is stylish. 

Launching their new and limited-edition Barbie-que sauce. It’s a mix of vegan mayonnaise and the classic barbeque sauce. And, you guessed it, it’s pink! The sauce gets that signature Barbie pink colour from beet juice extract. 

I mean, I get it, at first glance, you might raise your eyebrows and wonder, “Barbie and Heinz?” But trust that this unexpected pairing is about to add a whole new flavour to your kitchen’s condiment collection. 

From a public relations perspective, this collaboration is like the perfect dip for your fries—it just works. This is how I make sense of it: Barbie brings her timeless charm, fashion, style and a whole lot of girl power to the table. Meanwhile, Heinz brings that classic, comforting taste we all recognize and love, along with a little bit of nostalgia that takes us back to backyard barbecues and family dinners.

Now, imagine the buzz this collab is stirring up! The mere mention of Mattel and Heinz teaming up has fans running to the internet. It’s a collab nobody saw coming, which makes it way more fun to dive into from a researcher’s perspective. As of right now, the sauce is only available in the U.K., but it’s the talk of the town all over the place, and for good reason. We had the Barbie movie last summer, why not keep these good vibes going and launch Barbie-que sauce in preparation for this summer?  This partnership isn’t just about dolls and sauce. It’s about tapping into a shared sense of joy and playfulness that both brands work hard to embody and maintain. 

And let’s not forget the endless possibilities for fun-filled marketing campaigns. How perfect would this be? Limited-edition Barbie dolls showcasing Heinz-inspired outfits, or social media challenges encouraging fans to share their most creative Barbie-que recipes. The possibilities are endless.

As I mentioned, this collaboration isn’t just about generating buzz on social media—it’s about bringing smiles to faces and adding a little bit of magic to everyday moments. By offering exclusive products and experiences, Barbie and Heinz are giving fans something to try out and remember forever. 

So, whether you’re a Barbie fanatic, a condiment connoisseur, or just someone who loves a good dose of iconic situations, get ready to dip into the delicious world of Barbie and Heinz. Together, they’re serving up smiles, stirring up excitement, and proving that the sky’s the limit when it comes to partnerships.

So grab your favourite doll and your trusty bottle of Heinz because the fun is just getting started! With Barbie and Heinz leading the way, it’s bound to be a flavour-packed adventure you won’t soon forget. Cheers to friendship, fun, and a sprinkle of ketchup magic!

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