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Who to Follow in PR & Comms: Journalists, Publications, and IDEA and Internal Comms Experts (Part 2)
In the first installment of Who to Follow: The Must-Follow People & Organizations for PR & Comms Pros (Part 1), we highlighted some of the most insightful PR pros and thought leaders shaping the industry. But great PR isn’t just about who’s leading the charge in agencies and media relations. It’s also about staying informed,…
How to Debunk Fake News
Fake news has always been part of a broader mis- and disinformation spectrum. Simply put, it is news stories that are fabricated or do not have any source or quotes…
A Guide To Selecting The Perfect Brand Ambassador
A brand ambassador’s role is pivotal to building a strong brand culture and image. These ambassadors hold a considerable influence over public perception due to their direct association with the…
The Role of Events in Building Brand Identity
Creating a distinct and memorable brand identity is essential in today’s crowded marketplace. One powerful way to achieve this is through hosting events. Events offer unique opportunities to showcase your…
Corporate Organizations Need a Master Key Message Document
Three things are certain in corporate communications – clarity, consistency, and coherence. A master key messages document basically serves as a foundational communications/public relations tool that summarizes the entire essence…
Out of Work? Try Not to be Too Hard on Yourself
As our society shifts back to normalcy following a global, life-changing pandemic, one of the many differences that I have personally noticed is the job market. I’m sure we’ve all…
The Flaws of Flattery: Why Imitation Isn’t Always Admirable
The age-old saying, “imitation is the sincerest form of flattery,” has been quoted countless times to reassure people that being copied is a compliment. But is it really? Sure, imitation…
Rare Beauty: A Look Into Its Influencer Marketing Strategy
While browsing online for interesting PR courses to broaden my knowledge a few weeks ago, I stumbled upon a topic that immediately caught my attention: Brand leadership. Initially, brand leadership…
Creating Cinematic Impact: The Importance of Film Marketing in PR
Who doesn’t love films or movies? We often seek more background on what elevates a film and how it gains the attention it deserves through promotion, or what we call…
The Rise and Worth of Platform Businesses: Harnessing FOMO for Growth
How many times have you bought things you don’t need but still bought them because you couldn’t resist? You’re not alone. We’ve all been there, filling our carts with items…
What to Expect When You’re Expecting to Share Your Company’s Values
“Why are we allowing ourselves to get worked up over whether giant, multi-national corporations are pro-gay or have traditional American values? Corporations have but one value: shareholder value. Let’s stop…
Unmasking Silent Racism: The Stealthy Saboteur of Authentic Inclusion
Being an immigrant, racialized minority person living in North America is never a cakewalk. There is always an unsaid fear of not fitting in or not being good enough that…
Unlocking PR Magic: Wicked’s Strategic Brand Collaborations and Cross-Promotions Revealed
The highly anticipated movie Wicked’s upcoming release involves more than just creating the visually stunning film. It showcases a successful blend of brand partnerships and promotional strategies meticulously planned by…
