From Meh to Whoa! Tips to Boost Your Brand Awareness

Today, having a solid brand is essential. Brand awareness is necessary for customers to get there in the first place, increasing credibility and ultimately driving sales; it can take your brand from being “unknown” to Forbes. Digital platforms and marketing strategies have evolved, which means there is a vast array of opportunities to uplift brand awareness amongst various other channels. Here are some tips and tactics you can use across platforms to help make your brand go from meh to WHOA!

1. Rock the Social Media Stage

Social media can be viewed as the largest theatre of the internet, and your brand should be the leading actor in it. Every platform is somehow different from the others and has its own atmosphere, hence adjust the content to the given platform. So, Instagram is your event showing the latest collections, Facebook is your family dinner with photos, X (formerly known as Twitter) is your cocktail party making sassy comments, LinkedIn is your business meeting, and TikTok is your dance battle challenge. 

 Implementation Tips

• Instagram: Share beautiful, colourful pictures, interesting and engaging videos, and stories. 
• Facebook: Use it to post specific updates, real customer feedback, and even information about the live question-and-answer sessions. 
• X: Be timely, be witty and always engage the individuals who will be reading the content. React to trends and get into conversations. 
• LinkedIn: Promote news from within the industry, from the company and any relevant opinion or analysis pieces. 
• TikTok: Create entertaining videos that are 1-2 minutes long and correspond to the current challenges and topics. 

Case Study: Wendy’s 

Wendy’s are the masters of social networks. On X (formerly known as Twitter), they provide humour, entertaining their followers to teach them what it feels like to be roasted playfully. It accurately illustrates how effective a company’s social media strategy can be when it is distinctive from the norm. Were it not for this, Wendy’s does not simply post, they interact, perform, and even ‘play’ with the customers, thus making their brand memorable. 

2. Shaking hands with familiar faces

Influencers are similar to the pop clique kids in high school. Not only is there a belief that when they talk, people listen, but the total of the television audience is greater than that achieved by the informal communication channel.

Implementation Tips

• Find the Right Fit: Select the right influencers with the right values for your business and the right market you are targeting.
• Build Relationships: Establish strong accounts with partners to help reach core consumers across all media, making positive statements and avoiding the negative.
• Be Authentic: Promote the development of genuine messages that will be shared by influentials.
• Measure Success: Monitor the influencer campaigns to determine the effectiveness of the campaigns and their return on investment.

Case Study: Fabletics

Of all the industries, Fabletics, the activewear firm established by Kate Hudson, the Hollywood actress, is an ideal example of influencer marketing. They work with fitness bloggers and celebrities who promote their fashionable and comfortable sportswear. These influencers post workout sessions and styling and come with exclusive coupons that range from creating awareness and sales.

3. Invest in Paid Advertising

Sometimes, you need to pay to play. Search ads or Google ads, Facebook advertising, and Instagram advertising are some of the best ways to advertise your brand. One of the most effective branding techniques is to set a goal for a ‘such-and-such’ demographic and check how far up your brand has gone.

Implementation Tips

• Google Ads: In paid and targeted advertising, keyword targeting can be practiced to attract users who are searching the level.
• Facebook Ads: Since we are dealing with a specific market segment, we should select the right category of the public.
• Instagram Ads: Thus, create visually pleasant ads similar to the site’s regular content.
• Retargeting: When applying retargeting techniques, the target audience is users who visited your website in some way.

Case Study: Spotify

Spotify uses paid advertising to promote its premium subscription service. Thus, using Google and social networks as top communication channels, Spotify targets all music enthusiasts across the globe. Their ads tend to be very creative, and the call to a section can be quite persuasive, encouraging people to learn more about the brand.

4. Engage with Your Community

Of course, establishing a brand community is similar to setting up a housewarming party, only this one goes on indefinitely. Engage the fans on social media by responding to comments and liking them, going Live, and using other features like polls and quizzes. Both concepts are related because the more existing and potential audience members participate, the more it becomes their foundation. 

Implementation Tips

• Respond to Comments: Engage your audience by responding to the comments and messages that your audience gives to you. 
• Live Sessions: Post your fresh items on blogs and active social platforms like Instagram and Facebook to communicate with your audience live. 
• Interactive Content: To engage the audience, ask a poll, quiz or something that requires them to answer something. 
• User Feedback: Previously, we attempted to respond to the users’ feedback as often as possible so that customers could realize how much they were valued. 

Case Study: Starbucks 

Starbucks has been using social media to serve the intended social function of developing a community of coffee lovers. They follow other users and respond to their comments, reposting other users’ content and going live. Other popular campaigns by Starbucks include #RedCupContest, where fans are required to post how they feel about Starbucks. 

5. Harness the Power of User-Generated Content (UGC)

UGC can be said as word-of-mouth advertising on steroids. It will foster trust and originality if you urge your consumers to post content with your brand and make it viral on several social media mediums. UGC works as genuine recommendations and is undoubtedly an excellent way to promote. 

Implementation Tips

• Encourage UGC: Commission your buyers to post their experiences with your products using a particular hashtag. 
• Feature UGC: Repost the content created by other users to your social media profiles and the website. 
• Run Contests: Initiate mini-competitions that will require customers to design content concerning the brand. 
• Show Appreciation: You can also embrace the customers who have shared their content and, thus, create a community of loyal customers. 

 Case Study: GoPro 

GoPro is one of the best brands when it comes to creating and implementing a UGC strategy. Their customers capture amazing moments and post them through Photo of the Day and Video of the Day with GoPro cameras, and the brand shares them on various social media platforms. Besides, it creates a community, which is equally beneficial as having real-life testimonials of the product’s effectiveness. 

From being the main show-stopper in the social media mix to leveraging consumer-generated media, every plan has benefits that allow you to reach your audience and relay your brand’s message. 

Always stick to the plan and keep it natural—these are the tips to succeed. In the broad strategies, be specific and different regarding each platform’s strategies, interact with your audience, and always offer something of value. It has taken out its ideas that its brand will be in the spotlight and gain strong brand equity in the marketplace in the long run. So, out there, create iconic brands that people will never forget, even with a blindfold.