Influencer Relations
Are Brand Advocates The New Influencers?
Share this article:

With the rise of social media and content creation, influencer marketing has seen intense growth. Today, there are over 250 million active creators globally. However, more and more brands and agencies are choosing to work with brand advocates over influencers, looking for more authentic connections with their audiences.
You might wonder: “What’s the difference between an influencer and a brand advocate?”
Simply put, an “influencer” is a professional content creator with a strong personal brand and a very engaged audience. They may or may not have a genuine connection to the brands they promote.
On the other hand, a “brand advocate” is a true fan of a brand, aligning with its values and mission on a personal level. And because of this authentic connection, they can help brands stand out in a crowded marketplace.
So, why are brand advocates changing the game? And how can you identify them? I’ll give you three reasons and signs.
Advocates prioritize engagement over followers
While influencers often rely on larger follower counts, advocates focus on building highly engaged communities. Micro- and nano-influencers, with smaller but more interactive audiences, often deliver better ROI and cost-effective results.
Advocates bring an authentic perspective
Unlike influencers who may promote products for payment, advocates genuinely love the brands they endorse. This authenticity creates more relatable content, driving consumer trust.
Advocates unlock niche opportunities
Advocates offer unique, personal stories that can take campaigns in new, unexpected directions. By collaborating with niche advocates, brands can reach unexplored audiences and deliver richer content.
That said, it’s important to note that an advocate won’t always be the best choice for every campaign. Sometimes, with their broader reach and visibility, an influencer might be a better fit, depending on your brand’s goals and target audience. Ultimately, success hinges on understanding who you’re partnering with, your audience, and what you aim to achieve with your campaign. Knowing these factors will help you determine whether an advocate or influencer matches your brand.
You may also enjoy...
Read more great articles like this, or return to the main articles page…
Academic Papers Deserve Their Own PR
Have you burned the midnight oil for your academic research paper or thesis submission? The answer would be a tiring yes! But what about these exhausting thoughts? Imagine you did…

The Benefits and Risks of AI in PR
As AI seemingly dominates every industry, it has drawn both skeptics and enthusiasts in the name of technological advancements. A few of the most significant areas of concern are job…

Your guide to college PR programs in Ontario
If you’ve found your way to this blog, chances are you’re familiar with the world of public relations. Whether you are already a communications expert looking to expand your knowledge…
