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The Bearista Cup Scandal: When Scarcity Marketing Goes Too Far
There’s a video circulating online that shows three people fighting over a cup. Not a rare antique. Not a priceless artifact. A $43.95 CAD tumbler shaped like a bear wearing a hat. Welcome to the Starbucks Bearista scandal, where the line between brilliant marketing and PR disaster becomes impossibly thin. The setup was textbook Let’s…
Accessibility in PR and Communications: It’s Time to Walk the Talk
For years, accessibility has been a buzzword in PR and communications. Agencies, brands, and industry leaders have all made commitments to be more inclusive. Statements are issued, diversity and accessibility…
Buy Canadian, Shop Canadian, and Support Canadian
How we went to a Trade War with our bordering neighbour The 45th and 47th President of the United States of America Donald J. Trump’s message is clear: Make America…
How Senior Leaders Can Truly Support the Next Generation
Early in my career, I worked in fast-paced environments where career development often took a backseat, even when I actively sought it out. That experience shaped my belief that no…
Incorporating Accessibility into PR Measurement: Metrics that Matter for Inclusive Campaigns
Making campaigns accessible is not a frequently discussed topic in public relations and communications. However, it has become a vital need and a strategic necessity. Why? Not only does it…
Marketing And PR Campaigns That Understood the Assignment
Gen Z isn’t just any generation — they’re the trendsetters, showing their parents and grandparents what’s in and what’s out. They don’t just follow trends; they create them, share them,…
Who to Follow in PR & Comms: Journalists, Publications, and IDEA and Internal Comms Experts (Part 2)
In the first installment of Who to Follow: The Must-Follow People & Organizations for PR & Comms Pros (Part 1), we highlighted some of the most insightful PR pros and…
Metrolinx & Transit Expansion: How To Engage With The Community
Walking along Pape Avenue to my campus seems a lot different. Construction dominates the area as cranes and equipment occupy the subway station and surrounding areas. Businesses that once occupied…
We’re in the New Era of PR
PR is evolving faster than ever. What once worked as a tried-and-true formula is being rewritten in real-time, shaped by new tools, platforms, and shifting audience behaviors. From AI-driven insights…
The High Cost of Immigration Change: Ontario Programs on the Chopping Block
With elections around the corner, we have seen unexpected changes in Canada’s immigration policies. The Canadian Government cut study permit rates for international students on January 22, 2024, by 30…
My Take: A Proposed Airbnb Public Relations Strategy
Founded in 2008, Airbnb aimed to solve the issue of fully booked hotels during major events (Airbnb fourth quarter, 2022). Its platform allows travellers and vacationers to find short-term rentals,…
How PR Completely Changed My Perspective About The World
As someone who has been around for almost three decades, I was convinced I knew too much — the good, the bad and the ugly. The newest trends, the best…
Music Marketing: How To Support and Show Love To Independent Artists?
Music is a love language, much like crafting a playlist. It’s a delicate art of finding a hidden gem while crate digging to a point where it’s about finding the…
