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Knowing Your Value

By Ali Ryan on June 24, 2024

It’s important to recognize your worth in the path that you choose. This is especially true in communications and creative professions, as we are often undervalued in what we do and how much influence it has – everywhere. The world is absolutely bursting with scintillating stories, vibrant ideas, and a constant exchange of information through…

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Designing Impact: How Data Visualization Elevates PR Efforts

By Emily Jenkins on May 21, 2024

Effective communication is the key to success, especially when it comes to public relations. With audiences inundated with information from various sources, PR professionals face the challenge of making their…

Designing Impact: How Data Visualization Elevates PR Efforts - Read Post
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Culture’s Impact on Communication

By Algairén Artiaga on May 21, 2024

Communication is fundamental to human interaction, serving as the first principle for relationships, collaboration, and understanding. However, the way individuals communicate is deeply influenced by the culture they belong to.…

Culture’s Impact on Communication - Read Post
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The Benefits and Risks of AI in PR

By Bhavishay Arora on May 21, 2024

As AI seemingly dominates every industry, it has drawn both skeptics and enthusiasts in the name of technological advancements. A few of the most significant areas of concern are job…

The Benefits and Risks of AI in PR - Read Post
A person is typing on a laptop while a graphic overlay depicts AI at work, and includes the word AI in its design.

Accessibility Matters: Our Commitment to Creating Accessible Content

By Rebeca Blyde on May 16, 2024

In honour of PR & Lattes celebrating its first Global Accessibility Awareness Day (GAAD), we wanted to take a moment to highlight our continuous efforts to ensure that our digital…

Accessibility Matters: Our Commitment to Creating Accessible Content - Read Post
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Navigating the Green Change: How Sustainability is Reshaping Communications

By Sameeksha Dandriyal on May 6, 2024

On a Monday afternoon of an unusually hot February on the southeastern side of the globe, I heard a senior member of an otherwise young company declare that the fad…

Navigating the Green Change: How Sustainability is Reshaping Communications - Read Post
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Passion Fuels the PR Profession

By Abena Koomson on May 6, 2024

One thing is for sure: if you are not passionate about public relations and the communications space, you are unlikely to thrive in the field. Many PR professionals characterize their…

Passion Fuels the PR Profession - Read Post
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A Deep Dive on Freebie PR

By Mckayla White on April 29, 2024

Who doesn’t love free stuff? I know I do.  We all know companies send out PR packages to creators all the time (even to super small creators, so get on…

A Deep Dive on Freebie PR - Read Post
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Say My Name, Say My Name: Building Better Relationships at Work

By Afrika Nieves-Bentley on April 29, 2024

You actin’ kinda shady. When I was studying PR and strategic communications at Durham College, my professors always said that the most important part of this industry is building relationships.…

Say My Name, Say My Name: Building Better Relationships at Work - Read Post
A woman in a grey shirt holds up a large blue conversation bubble made of cardboard above her head.

Innovate to Elevate: The Rise and Success of CGI Marketing Campaigns

By Jasmine Flahat on April 22, 2024

In a world saturated with ads, Computer-generated imagery (CGI) advertising stands out as one of the most innovative and memorable forms of advertisement. The emergence of CGI advertising is nothing…

Innovate to Elevate: The Rise and Success of CGI Marketing Campaigns - Read Post
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Call me crazy, but I want in-person interviews back!

By Rebeca Blyde on April 22, 2024

While I appreciate the convenience of simply clicking a link and being greeted by a panel of interviewers, I can’t help but wonder: where have the in-person interviews gone? More…

Call me crazy, but I want in-person interviews back! - Read Post
A woman interviews someone at her desk.

The Princess and her Privacy: A HOT Communication Crisis Continued…

By Kaleigh Duff on April 8, 2024

In my most recent article, I wrote about King Charles and the Royal family and how Royal protocol impacts the release of information about their personal lives. As I explained…

The Princess and her Privacy: A HOT Communication Crisis Continued… - Read Post
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Building Trust Between Journalists and PR Professionals

By Audrey D’Mello on April 8, 2024

If you’re reading this, it’s likely that you’re interested in improving your relationships with journalists or public relations professionals, or perhaps you’re just starting out in the communications industry.  It’s…

Building Trust Between Journalists and PR Professionals - Read Post
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