Who to Follow in PR & Comms: Journalists, Publications, and IDEA and Internal Comms Experts (Part 2)

In the first installment of Who to Follow: The Must-Follow People & Organizations for PR & Comms Pros (Part 1), we highlighted some of the most insightful PR pros and thought leaders shaping the industry. But great PR isn’t just about who’s leading the charge in agencies and media relations. It’s also about staying informed, engaging with the right journalists, and learning from communications professionals in different spaces.

That’s why in Part 2, we’re diving into must-follow journalists, must-read publications, and standout voices in IDEA and internal communications. Whether you’re looking for expert reporting, in-depth industry insights, or professionals shaping the future of workplace culture, this list is your guide to staying informed and inspired.

Journalists covering PR, media and communications

These journalists are breaking down media trends, public relations insights, and industry-shaping news. Whether you’re a PR pro pitching stories or just want to keep up with the evolving media landscape, these names should be on your radar:

Nicole Schuman

Managing editor at PRNEWS, Nicole provides insights into media relations, crisis communications, and industry trends.

Brian Stelter

A former CNN host and media analyst, Brian covers journalism, media trends, and the business of news. His insights on how PR and media interact make him a must-follow.

Kerry Flynn (@kerrymflynn)

A media reporter at Axios covering the intersection of media, business, and digital platforms. Her reporting keeps PR professionals updated on media ownership, trends, and industry shakeups.

Sara Fischer (@sarafischer)

The author of Axios’ Media Trends newsletter, Fischer provides deep dives into media industry shifts, tech and journalism, and emerging trends affecting PR strategies.

Allison Carter

Executive editor at PR Daily, Allison covers the latest in public relations, media strategy, and digital communications.

Essential publications for PR and communications pros

Staying updated with the latest trends, research, and case studies in PR and communications requires following the right publications. Here are some of the best sources of industry news:

PRWeek (@PRWeekUS / @PRWeekUK)

One of the top trade publications covering PR, corporate communications, crisis management, and industry insights. PRWeek frequently publishes case studies, agency rankings, and in-depth analyses of PR strategies.

PRNEWS (@PRNews)

A leading source for PR and communications professionals, PRNEWS covers breaking industry news, media trends, and expert analysis on crisis and reputation management.

PR Daily (@PRDaily)

A trusted resource for PR professionals covering media relations, social media strategy, crisis management, and industry best practices.

Bulldog Reporter (@BulldogReporter)

Provides news, insights, and analysis for PR professionals, featuring case studies, expert commentary, and industry updates.

Ragan Communications (@RaganComms)

A go-to source for internal communications professionals. They offer articles, events, and training on employee engagement, crisis communication, and corporate culture.

Spin Sucks (@SpinSucks)

A well-respected blog and community for PR professionals focusing on ethical PR, crisis management, and modern PR strategies.

The Drum (@TheDrum)

A must-read for PR, marketing, and media pros. The Drum analyzes brand campaigns, advertising, and public relations.

Digiday (@Digiday)

Covers the intersection of media, marketing, and technology. Digiday provides insights into the evolving landscape of media companies, platforms, and digital advertising.

Harvard Business Review (@HarvardBiz)

While not solely a PR publication, HBR provides valuable thought leadership on business communication, leadership strategies, and corporate reputation management.

IDEA experts to follow

Inclusion, Diversity, Equity and Accessibility (IDEA) is a crucial part of PR and communications. These professionals are leading the conversation and driving meaningful change in workplace culture, inclusive storytelling, and corporate responsibility:

Kim Clark

A leader in inclusive communications, Kim provides resources on DEI strategies, internal comms, and creating workplaces where employees feel heard and valued.

Torod Neptune (@TorodNeptune)

A respected leader in corporate communications, Torod has worked with major brands on shaping DEI narratives, internal engagement, and reputation management.

Jennifer Brown (@jenniferbrown)

A DEI consultant and author, Jennifer Brown regularly shares insights on workplace inclusion, leadership, and creating equitable business environments.

Matisse Hamel-Nelis (@MatisseNelis)

A DEI-focused communications leader and accessibility advocate, Matisse shares insights on inclusive communications and the importance of accessibility in PR and branding.

Jackie Ferguson

Co-founder of The Diversity Movement, Jackie shares content on corporate DEI strategies, inclusive leadership, and the impact of communications on company culture.

Michael Kaye

A PR and communications leader known for championing inclusive storytelling, Michael provides insights into brand marketing, DEI-focused campaigns, and authenticity in communications.

Internal communications experts to follow

Internal communications are vital in employee engagement, workplace culture, and business strategy. These professionals are shaping the future of internal comms and how organizations communicate with their teams:

Joanna Parsons

A passionate internal comms leader, Joanna provides valuable insights on storytelling within organizations and how effective internal messaging shapes company culture.

Mike Klein (@MikeKlein)

An expert in strategic internal communications, Mike shares insights on employee engagement, leadership communication, and the evolving role of internal comms in business success.

Priya Bates (@PriyaBates)

A thought leader in internal communications, Priya focuses on how employee engagement drives business success. Her insights are invaluable for comms professionals working within organizations.

Rachel Miller (@AllThingsIC)

Founder of All Things IC, Rachel is a well-known internal comms consultant who provides training, resources, and insights on improving internal communications in organizations.

Advita Patel (@Advita_Patel)

A leading voice in internal communications and DEI, Advita focuses on inclusive workplace culture, leadership communications, and employee engagement.

Stay tuned for more!

Following the right journalists, publications and specialists in the field can help you stay ahead, refine your skills, and elevate your communications strategies.

In Part 3, we’ll look at those individuals in change management, media relations and crisis communications.

Did we miss anyone you think should be on this list? Email us at hello@prandlattes.com, and we can add them in!