Abena Koomson

About the Author

Pronouns: She/Her/Hers

Abena Koomson on LinkedIn

Headshot of Abena Koomson.

Abena Koomson’s bio

Meet Abena Koomson, a whirlwind of creativity and ambition whose life is currently about her full-time PR postgrad at York University. When she’s not diving deep into her studies, you’ll find her weaving digital magic as a content creator for IBS Consulting, where her knack for captivating content lights up the social media world.

But Abena’s not all work and no play. She’s a global affairs enthusiast, spending her downtime exploring the vast corners of the internet, only to find herself tumbling down the endlessly entertaining rabbit hole of Instagram reels. As the day winds down, she switches gears to sharpen her language skills with a nightly Duolingo lesson, chats about the day’s adventures with her partner and lets the soulful tunes of Jorja Smith fill the room, creating the perfect chill-out vibe.

Don’t let her love for iced coffee fool you—Abena’s also a sucker for a cozy cup of hot chocolate, striking the perfect balance between cool and comforting. 

And when it’s movie time? She’s all in for the vibrant and heartwarming world of Encanto, a film that, much like her, is full of colour, depth, and inspiration.

Articles by Abena Koomson

The logo for the ACE Awards for CPRS Toronto.

The Significance of Public Relations Awards

The just-concluded Canadian Public Relations Society (CPRS) and Toronto ACE (Achieving Communications Excellence) Awards had me thinking a lot about why public relations (PR) awards are so important. The CPRS……

The Significance of Public Relations Awards Read Article
A black and white photograph of coffee and newspapers on a table.

News Consumption: The PR Professional’s Daily Meal

Where do you get your news? What news sources are you reading? What current news story are you following? How invested are you in daily happenings? Do you expose yourself……

News Consumption: The PR Professional’s Daily Meal Read Article
A close-up of a person holding a red heart in their hands.

Passion Fuels the PR Profession

One thing is for sure: if you are not passionate about public relations and the communications space, you are unlikely to thrive in the field. Many PR professionals characterize their……

Passion Fuels the PR Profession Read Article
A promo ad for the show Workin' Moms, where the show title spans the middle in large yellow text. Behind the text are the five main characters walking and smiling.

BRB, Just Watching “Workin’ Moms”

In the late fall of 2023, I was browsing through Netflix when it suggested the show Workin’ Moms to me. I was captivated by the two-minute teaser, and I had no idea……

BRB, Just Watching “Workin’ Moms” Read Article
A woman stands in front of a blue background while holding flags of different countries.

Beyond Borders: Multilingualism and Public Relations

I have always been in awe of people who can speak multiple languages apart from English. Someone closest to me speaks fluent Spanish in addition to his native tongue, English.……

Beyond Borders: Multilingualism and Public Relations Read Article