Abena Koomson's bio
Meet Abena Koomson, a whirlwind of creativity and ambition whose life is currently about her full-time PR postgrad at York University. When she’s not diving deep into her studies, you’ll find her weaving digital magic as a content creator for IBS Consulting, where her knack for captivating content lights up the social media world.
But Abena’s not all work and no play. She’s a global affairs enthusiast, spending her downtime exploring the vast corners of the internet, only to find herself tumbling down the endlessly entertaining rabbit hole of Instagram reels. As the day winds down, she switches gears to sharpen her language skills with a nightly Duolingo lesson, chats about the day’s adventures with her partner and lets the soulful tunes of Jorja Smith fill the room, creating the perfect chill-out vibe.
Don’t let her love for iced coffee fool you—Abena’s also a sucker for a cozy cup of hot chocolate, striking the perfect balance between cool and comforting.
And when it’s movie time? She’s all in for the vibrant and heartwarming world of Encanto, a film that, much like her, is full of colour, depth, and inspiration.
Articles by Abena Koomson
New Year, Same Old PR?
It may be a new year but it’s no ‘New Me’ for Miss PR. With a focus on continuing to build on the momentum of her past successes while embracing……
Billie’s ‘Hit Me Hard And Soft’ Tour: Talk About Positive Messaging!
Billie Eilish took the stage again in late September for a world tour of her chart-topping album, Hit Me Hard And Soft. Canada had the privilege of hosting the tour’s……
Influencer Marketing is Bigger Than You Think…
“What is this whole talk about influencers? Why is it such a big thing? Who exactly are they influencing?” These questions are common among those, including myself, who may be……
PR Lessons We Can Glean From Michelle Obama’s “Becoming”
I acknowledge that I am part of a group that often does activities late. When everyone else has already done them, when time has long passed, here I am, now……
Corporate Organizations Need a Master Key Message Document
Three things are certain in corporate communications – clarity, consistency, and coherence. A master key messages document basically serves as a foundational communications/public relations tool that summarizes the entire essence……
The Significance of Public Relations Awards
The just-concluded Canadian Public Relations Society (CPRS) and Toronto ACE (Achieving Communications Excellence) Awards had me thinking a lot about why public relations (PR) awards are so important. The CPRS……
News Consumption: The PR Professional’s Daily Meal
Where do you get your news? What news sources are you reading? What current news story are you following? How invested are you in daily happenings? Do you expose yourself……
Passion Fuels the PR Profession
One thing is for sure: if you are not passionate about public relations and the communications space, you are unlikely to thrive in the field. Many PR professionals characterize their……
BRB, Just Watching “Workin’ Moms”
In the late fall of 2023, I was browsing through Netflix when it suggested the show Workin’ Moms to me. I was captivated by the two-minute teaser, and I had no idea……
Beyond Borders: Multilingualism and Public Relations
I have always been in awe of people who can speak multiple languages apart from English. Someone closest to me speaks fluent Spanish in addition to his native tongue, English.……