Sanjeev Wignarajah

About the Author

Pronouns: He/Him/His

Sanjeev Wignarajah on LinkedIn

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Sanjeev Wignarajah's bio

By day, Sanjeev Wignarajah is a writer for NEXT Magazine, a Toronto-based music magazine publication, and is an avid photographer who loves to bring people’s personalities to life through portrait photography.

In his free time, he listens to different music genres and watches movie marathons. His favourite movie is the 2019 Oscar-winning film Parasite.

A fun fact about Sanjeev is that he was in a Greek Mythology Olympiganza class production in Grade 12 drama class.

As for his favourite go-to caffeinated drink? That honour goes to a classic cappuccino!

Articles by Sanjeev Wignarajah

A crowd of people at a concert with their hands in the air.

Music Marketing: How To Support and Show Love To Independent Artists?

Music is a love language, much like crafting a playlist. It’s a delicate art of finding a hidden gem while crate digging to a point where it’s about finding the……

Music Marketing: How To Support and Show Love To Independent Artists? Read Article
A side-by-side collage of Justin Trudeau and Donald Trump.

2025 Federal Election: How to navigate the rocky and chaotic election year?

To say 2025 has kicked off with a rocky start in the political world would be an understatement. Early on, Prime Minister Justin Trudeau announced to the nation that he……

2025 Federal Election: How to navigate the rocky and chaotic election year? Read Article
An Oscar statue sits next to a clapboard and a camera.

Academy Awards & Films: How Film Marketing Has Changed Over The Years?

The Oscar for Best Overall Film goes to… Marketing. The 97th Academy Awards will be presented at the Dolby Theater on Sunday, March 2, 2025. It is one of the……

Academy Awards & Films: How Film Marketing Has Changed Over The Years? Read Article
A group of people are holding microphones in front of each other as they ask someone questions.

How Can PR Professionals Build a Rapport With Journalists?

PR and journalism go hand in hand, like a symbiotic relationship. Public Relations gets a bad rap from journalists as ‘spin doctors’ or ‘unable to be transparent for whatever reason.’……

How Can PR Professionals Build a Rapport With Journalists? Read Article
A ad from BVLGARI's 2023 Magnificence Never Ends campaign featuring Zendaya adn Anne Hathaway.

Brand Collaboration and Storytelling

How do you tell a story of a brand-new product that fits a theme or personifies the brand? It’s interesting to see influencers integrate storytelling with brands they know and……

Brand Collaboration and Storytelling Read Article
A volleyball player reaching for the ball during a game.

Sports PR and The Lack of Visibility In Public Relations Programs

When I enrolled in Centennial College’s public relations program in Winter 2023, I was excited and nervous to enter a new chapter in my future career. I was doing well……

Sports PR and The Lack of Visibility In Public Relations Programs Read Article
A collage of two photos. On the left is Vice President Kamala Harris smiling while holding a microphone at a campaign rally. The one on the right is of former U.S. President Donald Trump as he smiles while standing at a podium during a campaign rally.

How Gen Z Memes Fuel the 2024 U.S. Presidential Election and How Political Strategists Can Use This Tactic To Convince Voters To Rock The Vote?

Call it a BRAT summer because Kamala Harris is BRAT.  The Democratic Party has tapped Vice President Kamala Harris as its presidential nominee after President Joe Biden stepped down from……

How Gen Z Memes Fuel the 2024 U.S. Presidential Election and How Political Strategists Can Use This Tactic To Convince Voters To Rock The Vote? Read Article